That collapsed Griezmann transfer really feck things up. Seems like Ed doesn't mind paying a 50% mark up for premium players, because the supply is limited for those kind of players. But paying a 50% markup for the like of Morata and Perisic is not what a good businessman would and should do.
First of all, it should have been clear to everyone (and it certainly was to the people doing transfers at your club) that the Griezmann transfer would be dependent on Atletico's transfer ban being revoked. So it's hard to understand why people are blindsided by its 'collapse' or regard this as some failure from the club.
It isn't. You would have got Griezmann if he had become available. He wanted to come by all accounts, Atletico would have sold, but then it wasn't possible since they can't get a replacement.
Also, frankly I can understand that 70m € for Morata and 50m € for Perisic are tough to swallow for the ones who are supposed to spend this kind of crazy amounts. It's understandable you'd want to negotiate hard to bring those prices down.
Wouldn't simply paying such sums for such players (very good but not elite) reinforce the notion that Utd with Woodward can be taken advantage of since they throw around with stupid money?
Generally, I don't think we have any clue about the actual state, details, intricacies, complications, or progress of such high profile transfers, and the info we get from journalists or commenters at this point is just not good enough to draw conclusions.
Particularly Castles is a hack who propagates a certain, mostly emotional instead of factual, agenda connected with Mourinho's image, whether he's fed stuff or he makes it up all on his own.