At the start of the window we had several key objectives, and went into it with a worldwide reputation for being a soft touch in the market and over paying for players. The first objective achieved is that we’ve effectively eradicated the perception of the club in one window. We’ve driven hard bargains for all our incomings and secured our primary targets in all positions for really eye catchingly reasonable fees.
We’ve brought in five first choice, first team players, addressing all our major concerns in one window. This is exceptional work. We’ve gotten the player we wanted in each position and we’ve gotten them at a price we were comfortable with. Figures way below what we would have paid in the past. We have also secured permanent deals away, or released, a huge clutch of unwanted or unneeded players, including the coup de grace in Jadon Sancho.
There is undoubtedly still work to be done, but it is completely unrealistic for us to have done more in this window than we have. Not least due to financial restrictions. We have put ourselves in a position now to be able to move in January, if we need to, or more likely, be more aggressive for key targets next summer.
When you look at the age profile of some of our key forwards, such as Amad, Hojlund, Zirkzee and Garnacho…..it is reasonable to expect that significant development can occur over the next 12 months. At their ages players can go from being potentially good enough, to bonafide stars, in the space of a season. But that only happens if you give them the space and minutes to actually succeed. One can’t have a commitment to youth, but then never play them consistently.
All of those players have enormous possibilities to really kick on this year and become key players for the club, the two attacking options with real question marks over their heads are Antony, of course, and Rashford. I would expect the club to make their replacement next summer a priority, if one or both have poor seasons. They’ve shown a ruthlessness this summer that I think is a hallmark of things to come. Antony seems highly unlikely to come good, and would imagine his departure and replacement is a matter of when, not if. Rashford is certainly on the chopping block, but also has the ability (demonstrable) to turn it around here.
I think of much greater concern for the club, isn’t so much the attacking personnel right now, it’s the lack of a cohesive attacking game plan. And that comes down to the manager. In hindsight, despite my protestations to the contrary, I think Ineos made the right choice strategically to keep Ten Hag. I wanted him gone, and highly doubt he’s the right man for the job, but in a summer of massive change all over the club, maintaining a consistent focal point for the players was probably quite important. It was also an important message to send to prospective managers that we would give Ten Hag a chance to succeed under a proper structure. It was also the message that was needed to be sent to fans, especially the match going fans, who were baying for his continuity after the cup win. I wouldn’t say this was acquiescing to fan pressure, I would say this was a balanced acknowledgement of a significant factor in decided whether to sack him or not; and ultimately Ineos are playing the long game.
To get United back to the top isn’t happening in one summer, it’s happening over a 3-5 year window. In that context, giving Ten Hag another season as they reshape the squad and infrastructure - on their terms - is a very understandable and strategically smart move. I suspect they are fully prepared - and perhaps even anticipatory - for his potential failure. The open talks with other coaches, before decided to keep Ten Hag, effectively put the club in a proactive state, should the manager need replacing; instead of finding themselves in a reactive position. They essentially already interviewed several potential replacements in advance.
Ineos are clearly putting a sporting infrastructure in place that can move on with or without Ten Hag and are quite comfortable to give him some time to fulfil his promises to challenge for the title. If he fails this season, and by that I mean he finished outside the top 4 or 5, they will move on from him with full fan support, and having built a squad that is a brilliant basis for a new coach.
Next summer, with the outgoings and wage reductions we’ve accomplished, and several more amortisation’s coming off the books, I would expect us to target a young, potentially world class forward to bolster our ranks. A player in the Nico Williams or Kvarataskelia mould. That was always an impossibility this summer, and I think Ineos have achieved everything they possibly could’ve achieved when you look at the realities of the situation. For me it’s a 10/10 window.