Not irrelevant to the discussion if the club is already making plans to sign the player - which i touched on at the end of that sentence, but you conveniently left out. The manager has also been quoted as saying he likes him and he is looking at him,which suggests we are very much interested in bringing Ronaldo back, so apparently you think it's daft, but the suits (thankfully) don't share that view.
Like i said, he has transcended into a global phenomenon, just like Beckham, Jordan, Lebron James, Tiger Woods etc. before him, and these are all entities that are still cashing in on the commercial aspect of their brands, long into retirement (Jordan,Beckham) and waning careers (James,Woods). You obviously find the brand value talk overrated, as you certainly don't understand it. Which is apparent in your need to compare his current value to his value in 2009, and your insistence on correlating brand value to on field performances (Beckham definitely put this to bed).
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