Ugh. Farce was a poor choice of words. I'll try to rephrase and expand on it: he didn't deliver in the key games at the business end of the season (CL SF v Dortmund, CdR Final v Atlético, while his team mates didn't even need him to beat Barça and Atlético in their return league meetings), resulting in his team not winning a single trophy in 2013 and equally resulting in his finishing 3rd in the UEFA Best Player in Europe award in August (with a huge discrepancy in votes with winner Ribéry and runner-up Messi); he also didn't deliver in the key games at the beginning of the next season, resulting in his team already being 7pts behind Atléti and 6 behind Barça (after their head-to-head meetings) as 2013 came to a close. A major positive in 2013 for him was the unprecedented scoring consistency he started showing in the CL. For Portugal he was downright poor in their qualifying campaign (being outscored by Postiga and Bruno Alves, a centre-back) with only a 1st international hat-trick (against N.Ireland) standing out, resulting in them needing play-offs to reach the WC despite being the top seed in a downright weak group.
So that's where things stood around November 2013; then came the play-offs v Sweden and it's these 2 games where he gave incredible performances and did deliver in grand fashion that eventually seem to have made all the difference.
To be fair, it's a tricky year to judge either way, but if the BdO were a seasonal award he'd have had no chance against Ribéry or Messi, in my opinion. As it stood, Messi's injuries at the end of 2012/13 and 1st half of 2013/14 screwed any remaining chance he might've had. Ribéry... well, with Bayern he had as good a year both individually and collectively as he could've wished for (great selfless performances v Barça in the SF; making the decisive pass for both goals in the CL Final); he was also excellent in France's qualifying campaign, being decisive in almost every game including the 2nd leg of the play-off v Ukraine (unlike Portugal who only really had Russia to contend with, France were in a group with Spain as top seed), where he created two of their goals, incl. the winner on aggregate.
The only competition where Cristiano stood out in 2013 was the WCQ two-legged play-off and the CL, except for the decisive SF v Dortmund, where he was blown out of the water by Lewandowski's performance in the 1st leg and overshadowed by his team mates Benzema and Ramos who got them back to within 1 goal of going through on away goals in the dying minutes in the 2nd leg. In La Liga 2012-13 he was outperformed by Messi, in 2013-14 (especially the relevant 1st half) by Diego Costa. In the CdR Final (at the Bernábeu incidentally) he scored a good goal, but then let frustration get the better of him which resulted in getting himself sent off in extra time as RM went on to lose their first game in any competition to Atléti since 1999.
All in all I feel he came up short too many times and think Ribéry would've been a more deserving winner in that respect.
ps: this isn't even specifically about Cristiano, because I've made the same argument with Messi's 2012 BdO win (where I felt Cristiano was more deserving because both his performance and impact in the big games was key to winning RM the title and almost getting to the CL Final and Messi in turn didn't deliver when it was required of him) numerous times in these threads. It's more about the way in which most people seem to judge these things that I often find lacking in context and being taken at face-value.