Your point is flawed is it not? J. Cole goes out of his way to say he is not a king in 'Fire Sqaud'.
'While the people debate who's the king of this rap game
Here comes lil' ol' Jermaine
With every ounce of strength in his veins
To snatch the crown from whoever y'all think has it
But rather than place it on his head as soon as he grabs it
Poof, boom, paow, it's like magic
With a flash and a BANG the crown disintegrates
And falls to the Earth from which it came
It's done
Ain't gonna be no more kings
Be wary of any man that claims
Because deep down he clings onto the need for power
But in reality he's a coward
Ultimately he's scared to die'
He is just an intelligent rapper and one who raps about real life situations which makes him accessible to a lot of listeners. Sometimes you will have rappers who have digested a dictionary and thesaurus and just spit a whole load of over complicated, have to think hard about lyrics. The list of best rappers always consist of ground breakers and story tellers. Either way its going to be the hype or lyrics that makes fans the music, music that sells well will have to either have a lot of relatable lyrics or be just have a hype around it that blind people's judgement.
On 2014 FHD we saw a more arrogant J.Cole, he was telling stories like a rapper who has conquered the game, infact the whole concept of the album is about a lost rapper (J.Cole) finding his way back home as he has achieved mainstream success in Hollywood, but it all seems fake to him, he has to go back home to find himself and surround himself with real people to be happy.
"While the people debate who's the king of the rap game" - Drake,Kendrick. "here comes lil ol' Jermaine (who could only manage gold albums whilst the others went plat), "to snatch the crown from whoever y'all think has it", J.Cole on his previous projects was rapping about going for the crown, on this one he raps like he is close enough to snatch it, which means he sees himself on par with both of them. As for disintegrating the crown, he is just trying to stop the competition between rappers (impossible), notice he wants to snatch the crown before disintegrating it, making him the last king?
He has various lyrics on the album, where he is rapping from the perspective of a rapper at the top, not someone going to the top
"Carolina's finest, you knew that already
And turned to the greatest, I proved that already" - January 28th.
(He went on to call out Drake and Kendrick on this track, whilst also calling himself a "god" mc which is relatively new for Cole. Also calls himself New York's finest - which is basically calling himself the "King of New York")
"Small town nigga Hollywood dreams
I know that everything that glitters ain't gold
I know the shit ain't always good as it seems
But tell me till you get it how could you know?
How could you know? How could you know?" - A tale of 2 citiez
"Dreamville, give us a year we'll be on every show
Yeah, feck nigga I'm very sure
feck the rest, I'm the best nigga out
When I'm back home I'm the best in the South
When I'm in LA I'm the best in the West
You contest?
You can test, I'mma stretch niggas out
Oooh I'mma stretch niggas out
That go for all y'all if I left niggas out
This shit for everbody on my testicles
Please make sure you put the rest in your mouth, ho" - G.O.M.D
"But then I thought back, back to a better me
Before I was a B-list celebrity" - No Role Modelz
"On the road to riches listen this is what you’ll find
The good news is nigga you came a long way
The bad news is nigga you went the wrong way
Think being broke was better".
You can definitely tell J.Cole has evolved into a more confident and arrogant rapper, he is still lyrical but his perspective has definitely changed - he has come along way from being the humble guy that was telling Beyonce how a new bugatti costs a lot more than he is worth.
"Just got paid what Cochran got paid to free OJ"