Kinda late to the popularity contest take when persons have been winning awards for decades at the big school bias, east coast/conference bias, poll rankings, and namesake. Hunter winning isn't the worst thing ever, he's probably the best overall player (the BOP!) regardless of stat rankings. Hunter is certainly not the first "hype" to win the award - some "hype" were deserved winners, some were carried by the hype.
I felt Daniels winning over Penix last year was the wrong choice considering the total body of work, and points to the east coast/conference bias. 30.5% of Daniels TDs and 19% of his passing yards came against Georgia State and Grambling (regular season only); he played only a half against Grambling but played well into the 4th against Georgia State (last game) in a stat-padding move by his coach, a game they were up 35-14 at half and 42-14 after three. Their compared regular season stats were very similar though Penix played one extra game - a conferene title game that Daniels' team failed to reach thanks to three losses.
Look at the likes of Wuerfful winning over Davis in 96. Florida was loaded with talent while Iowa State had practically nothing but Davis, who's numbers compare to Jeanty's. And one could argue Pace was the BOP. But Wuerfful had the hype and gaudy stats.
Frazier should have won it over George in 95, though could be said Frazier winning would be the bigger hype/namesake. Either Faulk or Hearst over Torretta in 92 but Miami QBs always had more publicity and fanfare. Detmer over Ismail in 90 was egregious but QB stats were monstrous while Ismail was the more known persona. McPherson was arguably the best player in 87 over Brown but the latter was a Notre Dame guy (yet Ismail didn't win it, go figure).