It's also about sending a statement. Clubs are used to seeing us overpay, hence they quote extremely high fees for their players expecting us to agree. They will need to see that we are not that club anymore, that we won't budge and won't pay over the odds, and this is not done overnight. If it means less business this year, or even the next 2-3 years, so the other clubs can see we are not that club anymore, then be it.
I think INEOS are going to be incredibly patient and some people may not be particularly acceptant of that. It could take several years before we are where they want us to be. Just look at Nice and how long it's taking there.