Profit is king, the marketing people have decided that enough people will like the criticism of Qatar and it won't impact the brand so that's why they did it. It's awful and cynical but better than nothing, marginally. Qatar is the glorious union of profit and religion, and that's why it's a human rights shitshow.
Amnesty on Migrant Workers in Qatar.
The abuse and exploitation of low paid migrant workers, sometimes amounting to forced labour and human trafficking, have been extensively documented since the World Cup was awarded to Qatar. In October 2013, for example,
The Guardianreported that 44 Nepali workers had died in Qatar in just a two-month period, while Amnesty International reports in
2013and
2016documented large scale labour abuse in the construction sector, including forced labour, such as at Doha’s Khalifa Stadium. In 2014 the UN Special Rapporteur on Migrant Rights also described how “exploitation is frequent and migrants often work without pay and live in substandard conditions”