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Not at the moment obviously because the manager they have in charge will never succeed here.
First we need to define what success even means, because this is a multi-stranded, complex issue. At it base, most rudimentary form it probably includes the following (in no particular order):
(1) To establish a robust and financially self-sustainable framework and operations, that allows continual investment in playing staff and infrastructure without placing the club in compliance, financial or legal jeopardy. It would mean the erosion of unconstructive debt (Glazer acquisition costs) and sensible, sustainable management and planning of constructive costs (such as asset backed infrastructure development on a new stadium). All of this then has to be filtered through a lens of accessibility and consideration of the fans by keepinf things like ticket prices affordable. If economic sustainability and even profitability comes at the cost of disenfranchisement of lower and lower-middle income fans, then the “success” is tempered.
(2) Positive brand aossications are another ongoing process. Much of the financial “success” of the club, and its ability to compete in the transfer market, even during lean times, is due to the many iconic elements of the club brand. Many built over the long history of the club, but new ones being forged every season. A new generation of fans are being grown as we speak, and it’s important that the club reframe the narrative surrounding its current standing and prestige, to remain appealing to the next generation. Currently, young people see an image of profligacy, ineptitude and competitive irrelevance. There is a lot of work to be done for United to reclaim its foothold at the pinnacle of global club prestige.
(3) Competitiveness on the field is undoubtedly the measure by which the cast majority of fans will benchmark the Ineos era, but as we can already see, that competitiveness has to come from within a strict framework. Resources are finite and limited, prestige is tarnished, infrastructure is lacking. Competitiveness also has to be an ongoing base level. The club should always be in the CL places, it should start every season with a realistic shot at winning all four of the major trophies available. But is competitiveness enough? Or is success measured in trophies?
As we have seen recently, trophies can be won, even during wholly unsuccessful periods. So what is the basis for determining success? And across what timeframe is one to judge it? Realistically, the sporting ambitions of the club for this season I.e. what is defined as successful, will differ from next season. And next season will differ from the season after etc etc. Why? Because the trajectory has to always be positive, and consequently the environment is constantly dynamic. 4th place and a cup win would represent a successful season for us this year, but the club - by its own admission - targets winning the title in the 27-28 season, and comparatively, a 2nd place and a cup win that year would be a failure.
So, for me, the idea of sporting success is to zoom out and look at this at a high level. What is the ultimate benchmark by which any owner should be judged at United? It’s certainly not over the course of a single season. What if we win the treble one season, but the following three seasons finished in mid-table? For me, success would be defined as getting the club to a position where (a) They are routinely challenging for all competitions they enter, (b) Champions league qualification is a near enough certainty. Fighting for 4th place is akin to flirting with relegation., (c) we start every season with an objectively realistic expectation of winning the biggest prizes., (d) The club becomes synonymous once again with the idea of being feared and revered in equal measure on the pitch, and (e) over a rolling three year period we continue a historically positive trajectory in perpetuity.
(4) Our operations become more sophisticated. This one can be measured in the success of points (1) and (3) because you can’t achieve either, through the lens I have written about, without doing this. Yet, I still think it merits its own point. What do I mean by sophisticated? I mean the obvious and core assimilation of cutting edge practices and technologies to create competitive advantages; not least in player acquisition. Player acquisition and wage costs have been snowballing out of control for some time. This last summer we saw some really intelligent and financial sensible recruitment, but ultimately I would want us to be become industry leaders in talent identification and acquisition. Using data to identify undervalued or high potential players, and to take advantage of their undervaluation or early development stage, to sign high quality talent for reasonable prices. This would also play into using data to maintain an optimally balanced squad in terms of coverage, value, age profiles, and natural turnover.
Sophistication is a broad concept but there are so many areas where I would want to see us climb the rankings in our usage of bleeding edge thinking and technologies, not least in medical facets, such as injury prevention, and performance levels. The list here is almost endless, but it’s a vital piece of the puzzle for me.
(5) Infrastructure development. It’s no secret that we need a new or redeveloped stadium, and that it needs to be part of a wider rejuvenation of the area that doesn’t disenfranchise local residents. It’s an area we need to be an industry leader on and will have a concomitant impact upon almost every other component I have mentioned so far. It’s at the core of our ability to service our fans, attract players, build the prestige and reputation of the club, generate new income streams etc etc. It’s also a benchmark of success measured over a significantly longer time frame. Minimum five years, and ultimately decades.
(6) Being true to the core principles of the club. Much is made about United DNA, which is an amorphous and slightly annoying phrase. But it is true that there are core principles that should never be compromised and if they were, would significantly temper any “success”. The primary among these is our dedication to youth. To provide a real pathway to the first team for academy talents. The legend of this club is built upon doing that, and not just doing it, but doing it and being the most successful club in the country.
This club has always been a trailblazer for English football. The first English club to go into Europe, the first British club to win the European cup. The first, and some would say only (fairly), to win the treble. The only English club to win all the major European prizes, CL, EL, CWC. The English club with most league triumphs. It goes on and on. And to do it all with largely homegrown teams from the academy, with a spattering of outside youth and experience. That’s the REAL DNA of United. It isn’t in a particular playing style, it’s in exciting and entertaining fans, being on “the perch” of domestic and European football, and doing it with a bunch of homegrown lads in the team. Again, this is something measured over a long period of time.
So, will Ineos be successful? Well, I can see from their appointments, restructuring, moves made, actions taken to date, objectives espoused etc., that they seem to get the bigger picture. That they are doing the work of putting the club back on the right path to being “successful”. Do I think there will be missteps? Of course! Am I more positive about our longer term prospects than at any time in the last decade? Absolutely. Do I recognise the need to be patient? Without a doubt. All the lens’ above are the prism through which I will judge them, not through the short focus, singular prism of Erik Ten Hag. It’s where the club will be in 3 years, 5 years, 10 years that interests me; because we’ve allowed the very bones of this club to rot over the last 20 years, that to expect anything resembling success in the short term, is to miss the point of the problem entirely. I also recognise that my definition of success will evolve over time as the framework evolves and the principle of positive trajectory is applied.
I’ve always believed that if you do all the right things, in the right way, over a sustained period of time, and commit 100% to a process, then ultimately success is a matter of when, not if. I think Ineos are addressing the right problems, and have appointed the right people to do just that. Once we overcome the short term hurdles, I see a rosy future ahead.
For all the talk of people wanting to see a new structure, the vast majority of people clearly wanted us to go and spend a shit load of money on Casemiro/Varane type signings in different positions. It might have been OK for a bit but we would have been back here in 18 months.
The situation looks grim at the moment but the process was always going to take time.
And I said on the other thread, everyone wants rid of Ten Hag but people are less vocal about what comes next. People keep talking about short-term/interim options but 10 years of short term options with zero idea of long term strategy has led us to this current situation. Be patient.
Definitely not the majority. Claiming that is just false. Some rare cases for sure, but most I saw wanted to build a squad for the future as they are aware it will take time. But people also wanted to see more creativity instead of signing even more Dutch players.For all the talk of people wanting to see a new structure, the vast majority of people clearly wanted us to go and spend a shit load of money on Casemiro/Varane type signings in different positions.
Yes. But it appears to be going in the wrong direction. Which has to be fixed, the sooner the better.The situation looks grim at the moment but the process was always going to take time.
Did you follow the "Life after EtH" thread? Or other threads about managers who might be an option? People are discussing that, it's just a bit offtopic in this thread (if you only followed this one)And I said on the other thread, everyone wants rid of Ten Hag but people are less vocal about what comes next.
That's true. But hiring an interim who fits an actual (good) long term strategy still is better than what is happening right now.People keep talking about short-term/interim options but 10 years of short term options with zero idea of long term strategy has led us to this current situation.
Guilty as accusedThe thing is alot of people who want Ten Hag out (I want him out too), are using that as a stick to beat INEOS. "I dont support INEOS because they haven't sacked Ten Hag"
Keeping someone who think isn't good enough and who knows you think that in an executive position (or really, any position) is a recipe for disaster. As a responsible supervisor you need to find a better solution NOW if that is the case.This shows the club understand where we are at, they could be planning on the next manager who is not available, there is no point putting someone in charge when its not the man they actually want.
Where?We have seen Berrada in the past have the set up ready for the manager they want to take over.
Agree on this. Which doesn't mean I like it, but I think you are right here. Just that it's a mistake.Which is why I think Ten Hag will only be sacked if it becomes completely untenable but I also think there is 0% chance he starts the next season with us too.
I wonder how many Ineos supporters on here wished they'd got Jassim instead?
Forget the politics of being owned by a state and all that, Im talking about whether things would have been different by now under Qatar ownership: ie: would they have sacked ETH by now?
(Im not saying it would be, Im just wondering)
Yep. Why do people still not understand this?One cannot 'forget the politics' of state ownership.
It is a political act.
Would we be better off? Probably.
Would still feel dirty and hollow.
But there have been lots of decisions and actions I disagree with.And then, there's one decision some people suddenly don't agree with, and they get labelled as "clueless" etc.
But there have been lots of decisions and actions I disagree with.
Many were simply INEOS acting too slow and not being decisive, getting important people to late in their jobs (which ultimately resulted in EtH still being in the job, but I treat that as a result of earlier failings), some were pure neglect (how they - not - dealt with the women's team was disgraceful), others are weird (enforcing "back to office" policies even if it doesn't make sense.
Allowing EtH to further destroy the club's standing surely is the pinnacle of their bad decisions, but it's not like it is the only one. Sure they did change some things for the better, but overall I don't have a positive impression of INEOS.
Yep. Why do people still not understand this?
Guilty as accused
Keeping someone who think isn't good enough and who knows you think that in an executive position (or really, any position) is a recipe for disaster. As a responsible supervisor you need to find a better solution NOW if that is the case.
Where?
Agree on this. Which doesn't mean I like it, but I think you are right here. Just that it's a mistake.
This isn't quite accurate, in fairness. Tony Bloom has always been the brains behind the operation at Brighton. He was the one who appointed Graham Potter, Roberto De Zerbi and now Fabian Hürzeler. He's the reason they continue to be in somewhat decent shape despite losing players like Mac Allister, Caicedo, White, Bissouma, Groß, Trossard, Cucurella and staff members like Potter, Ashworth, Winstanley, Jewell in quick succession. Dan Ashworth did not recruit the manager of Newcastle United either. Eddie Howe has been at the club since 2021, whereas Dan Ashworth was appointed sporting director in 2022.Berrada and Ashworth have been in clubs Barca and City, mainly City where they got everyone in about 12 months before Pep came in. Ashworth got the recruitment of managers at Brighton and Newcastle right too.
This isn't quite accurate, in fairness. Tony Bloom has always been the brains behind the operation at Brighton. He was the one who appointed Graham Potter, Roberto De Zerbi and now Fabian Hürzeler. He's the reason they continue to be in somewhat decent shape despite losing players like Mac Allister, Caicedo, White, Bissouma, Groß, Trossard, Cucurella, and staff members like Potter, Ashworth, Winstanley, Jewell in quick succession. Dan Ashworth did not recruit the manager of Newcastle United either. Eddie Howe has been at the club since 2021, Dan Ashworth was appointed sporting director in 2022.
I believe they should have been able to fill every position they wanted to have their people in around the time Wilcox started work at latest. So I'm fine with Wilcox, but the new CEO and DOF started far too late in my opinion. And I don't write their names in this sentence because I believe that there could have been alternatives to Berrada and Ashworth who are just as good. Waiting for them for roughly up to nine months (considering the timing the talks to take over started as the starting point) is what I think was acting too slow.Acting slow and indecisive: When?
Getting important people too late in their jobs: Not sure what they could've done here differently. Which appointment was the one where you disagree with Ineos' actions?
Which is exactly my point. They (or someone else in their job) should have been there in time to be able to make that decision. Them being appointed far too late to set the direction for this season effectively wasted this season in my opinion.The decision to keep Ten Hag was made before Berrada and Ashworth joined though
United are so big they should compete with Abu Dhabi and Saudi anyway, especially in a world of PSR (or whatever FPP is this week).I think INEOS heart is at the right place and things will improve. I do wonder whether that's enough for us to compete with Abu Dhabi and Saudi
United are so big they should compete with Abu Dhabi and Saudi anyway, especially in a world of PSR (or whatever FPP is this week).
Which is exactly my point. They (or someone else in their job) should have been there in time to be able to make that decision. Them being appointed far too late to set the direction for this season effectively wasted this season in my opinion.
The long--term plan has to be led by the club. Short-term managers are fine as long as they suit the rough style of play that the club wants to develop. That way they can easily be fired if they end up failing (or even if they do a decent job but can't take us any further) and then replaced with another relatively easily. Obviously each manager will have differences, but it won't require an entire rebuild of the playing squad or all the players having to be coached to a completely different style.For all the talk of people wanting to see a new structure, the vast majority of people clearly wanted us to go and spend a shit load of money on Casemiro/Varane type signings in different positions. It might have been OK for a bit but we would have been back here in 18 months.
The situation looks grim at the moment but the process was always going to take time.
And I said on the other thread, everyone wants rid of Ten Hag but people are less vocal about what comes next. People keep talking about short-term/interim options but 10 years of short term options with zero idea of long term strategy has led us to this current situation. Be patient.
I believe they should have been able to fill every position they wanted to have their people in around the time Wilcox started work at latest. So I'm fine with Wilcox, but the new CEO and DOF started far too late in my opinion. And I don't write their names in this sentence because I believe that there could have been alternatives to Berrada and Ashworth who are just as good. Waiting for them for roughly up to nine months (considering the timing the talks to take over started as the starting point) is what I think was acting too slow.
Its interesting just how little faith the fans have in the new management. I suspect its borne of a decade of awful decisions by the last guys rather than anything they've done. Ratcliffe took over in February, but realistically his team only arrived in July. So they've had their hands on the tiller for about 3 months now, yet many have given up on them.
I often see posts complaining about the optics of things - whether its keeping ETH or Fergie's ambassadorial role - but I think the general chatter shows that there's little value in them worrying about what fans think. Big words and glossy interviews kept people happy until literally the first bump in the road, at which point many turned.
The only thing that will change minds is success on the pitch, something for which there's no shortcut. Until that happens, they just need to take the hits on the chin and not worry about it. And if they're not successful in 3 years time, any efforts to change fans' minds now will have meant nothing anyway.
Which means they will have entered talks a bit earlier and decided to try it even earlier. Which is why I believe they could have had first informal talks with candidates to join their new structure after the takeover in autumn 2023. This is how I come to the roughly nine months time.The deal between the Glazers and Ratcliffe was completed in December 2023
Obviously I advocate for people who could have joined in time, so extended gardening leave would have been a problem IMO. But I do think that it makes a big difference. I am absolutely sure that a competent recruitment team and manager could have ensured that United qualify for the CL again. As of now it looks difficult to reach any European tournament. Which means a financial loss of 100m+ for the club and a loss of attractivity for new players/managers if United can't offer CL football.so if we look at the bigger picture, starting 1-2 months later than some potential alternatives doesn't make a difference long-term IMO...and the alternatives would've had to serve gardening leaves too, at least some of them.
Its interesting just how little faith the fans have in the new management. I suspect its borne of a decade of awful decisions by the last guys rather than anything they've done. Ratcliffe took over in February, but realistically his team only arrived in July. So they've had their hands on the tiller for about 3 months now, yet many have given up on them.
I often see posts complaining about the optics of things - whether its keeping ETH or Fergie's ambassadorial role - but I think the general chatter shows that there's little value in them worrying about what fans think. Big words and glossy interviews kept people happy until literally the first bump in the road, at which point many turned.
The only thing that will change minds is success on the pitch, something for which there's no shortcut. Until that happens, they just need to take the hits on the chin and not worry about it. And if they're not successful in 3 years time, any efforts to change fans' minds now will have meant nothing anyway.
The problem is that we didn't know how long they'd be unavailable until after they'd handed in their resignation at the previous club, at which time we obviously can't just turn around and say "It's taking too long, we're cancelling our contract offer and finding someone else." Admittedly going for City and Newcastle staff members does increase the odds of it happening, but the same could have happened with anyone unless they were currently out of work (which is obviously limiting our options significantly).I believe they should have been able to fill every position they wanted to have their people in around the time Wilcox started work at latest. So I'm fine with Wilcox, but the new CEO and DOF started far too late in my opinion. And I don't write their names in this sentence because I believe that there could have been alternatives to Berrada and Ashworth who are just as good. Waiting for them for roughly up to nine months (considering the timing the talks to take over started as the starting point) is what I think was acting too slow.
You are right with everything you write I think and I acknowledge that it was difficult for INEOS to have a good start. But still I think they didn't have one.The problem is that we didn't know how long they'd be unavailable until after they'd handed in their resignation at the previous club, at which time we obviously can't just turn around and say "It's taking too long, we're cancelling our contract offer and finding someone else." Admittedly going for City and Newcastle staff members does increase the odds of it happening, but the same could have happened with anyone unless they were currently out of work (which is obviously limiting our options significantly).
Sure we could have paid the unreasonable fee that Newcastle demanded, but that would have instantly put us in a bad spot optically at a time when we're briefing that we're not going to be held to ransom with transfer fees anymore.
We don't really need INEOS to be making those decisions and finding those solutions going forward though. We need the people they put in place to run the club (ie. Berrada, Ashworth, Wilcox) to be able to do it, while INEOS mostly stay out of it from this point forward. Honestly, the more INEOS themselves get involved, the more worried I'll be that things won't go well. Now obviously they had to be main decision makers up until we bought those guys in, but in the future that should be largely irrelevant (or at least that's my hope).You are right with everything you write I think and I acknowledge that it was difficult for INEOS to have a good start. But still I think they didn't have one.
Which doesn't fill me with confidence in them as I think United needs to be "rescued" by people who can find good solutions in difficult situations. This just didn't look like that for me.
That's true. I think they didn't have a good start, but I also think INEOS made it hard for them to have a good start. But that might not be Berrada's or Ashworth's fault personally.We don't really need INEOS to be making those decisions and finding those solutions going forward though. We need the people they put in place to run the club (ie. Berrada, Ashworth, Wilcox) to be able to do it, while INEOS mostly stay out of it from this point forward. Honestly, the more INEOS themselves get involved, the more worried I'll be that things won't go well. Now obviously they had to be main decision makers up until we bought those guys in, but in the future that should be largely irrelevant (or at least that's my hope).