People are comparing his stats to the 60 million price quoted. If he was quoted at 25 million i doubt anybody would complain about his stats since he has "potential."
Well, i read that he could cost between 35-40m in pounds. I am positive that 35m plus 5m in bonuses will land you Morata easily, that is if he wants to move.
And in today's market that the kind of money that can get you anyone decent. I mean to buy someone as good as Morata for much less is more of steal. It could happen, but it's very tough.
I don't know who to take as a example, but lets say Lacazette, he will cost around 35m pounds himself, plays in less competitive league, with less international pedigree, roughly the same age and he has a goal+assist every 125 minutes. That's worse, while it should be better, given the league level. Lukaku is on 133 minutes in England, that again roughly the same result given that PL is harder to compete in than Serie A, but Lukaku would cost almost certainly more. So on balance of everything, is there a 40m striker that is most certainly better in terms of stats? I don't really see him. I mean Kane or Auba or who else is out there, Lewa although they are older would cost much more.
I agree than 35-40m fee is on the higher end of spectrum, but it's like that because of the contract situation, buy-back, his duration, etc. The thing is there is not much alternative out there. I mean you could buy someone like Embolo for 30m, sure he is much younger, but it hardly is a cheaper investment considering, that while his potential maybe be higher, he could easily end up as useless as Depay. Who we paid 25m to acquire. The revenue increase, fees increase as well, the age when you could have bought Hazard for 30-35m is long gone.