So by all accounts the main options for striker this summer were:
Osimhen - £120-150m
Kane - £100m+
Gonçalo Ramos - £65m
Kolo Muani - £80m
Hojlund - £64m
Only really Ramos was in the same price range potentially. We kept being linked to Kolo Muani as a alternative so maybe that price could’ve been negotiated down. However, he seems quite different from the profile of Hojlund and more similar to our options of using Rashford or Martial (when fit).
Similar deals in recent years:
Darwin Nunez to Liverpool - €75m riding to €100m potentially.
Luka Jovic to Real Madrid - €60m
Dusan Vlahovic to Juventus - €70m rising to €91.6m
Joao Felix to Atletico - €126m
Cody Gakpo - £37m riding to £50m
Alexander Isak - €70m rising to €75m
Interestingly those would largely be considered failures but I’m assuming some of the more recent £50m+ fees have to start working out. Isak and Gakpo have done ok.
Top clubs have had veteran strikers dominating for a long time. Ronaldo, Messi, Lewandowski, Benzema, Aguero, Ibrahimovic etc all had such long careers that we haven’t seen Madrid etc have to cycle through 3-4 strikers in order hit on the next one.
The point in the end is that Hojlund largely fits into the price point of other young strikers who had little track record. If he succeeds then it’ll be worth the price paid. If he doesn’t he’ll be sold for £20-30m in 3 years time or he’ll end up a squad player. That’s what happens at the big clubs.
The list of more established forward options wouldn’t scream obvious success. The like Mitrovic, Taremi, Ben Yedder, Fullkrug etc.