Ole doesn't hide, the man's a winner. Is he going to try for the title - you bet he will. Is he going to come out publicly proclaim that? Of course not, why would he do that and put more pressure on the team and the club. The reality is that winning the league is not just turning up with a squad of very good players. You have to (A) have players who can perform consistently at the top level and (B) learn what it means to challenge.
Re (A): Are the likes of Rashford and Martial as good as the likes of Mane, Salah, KdB, Aguero? On their day perhaps but the latter are players in their peak years (27-31) and who have the maturity and know-how to perform consistently. With our lads, especially the young forwards, the biggest thing Ole is working with them is exactly this - getting that consistency, somewhat similar to the post-lockdown period. It's probably the reason why Cavani is in, to lend that experience. Fernandes is our only truly consistent high performer amongst the attackers but he can only carry the team so far.
Re (B): The know-how of challenging a title is not straightforward. Liverpool seriously challenged in 2018/19 for the first time under Klopp and ultimately failed to the more-experienced City side which knew title runs better. But they were better for it the following year and won it. The ability to grind out results - ugly or otherwise - under intense pressure is something that has to be experienced and learnt, and in our team, arguably other than De Gea and Matic no one has this experience and know-how, and that too a while ago (Matic when at Chelsea). I discount Cavani's experience because the French league is geared towards PSG winning it every year.) Ole, Carrick, Phelan will lend their experience too. The reality is that Manchester United last challenged for the title under Sir Alex in 2012/13, three managers (or three failed projects) ago.
Of course, we could get lucky like a Blackburn and Leicester and win it in our first title challenge in 8 years but the more realistic mark of progress would be to have a serious title challenge this season, whilst reducing the gap to Man City / Liverpool. That should be our aim this season.
This does not mean lower standards; rather this means recognising the reality that the process of becoming winners again is not a simple, straightforward one.
Don't forget, the might Pep Guardiola finished fourth in his first season with a squad of A and B team players that could both challenge for the top four.