Adebesi
Full Member
I'm not "scrambling around" at all. Are you saying the job of attracting sponsorship involves getting people to spend money they don't want to spend? Surely not.
You seem to have missed my point completely. I'm not trying to deny Woodward credit for anything. What I've said is that negotiating transfers requires a different skillset from negotiating sponsorship deals (which he has done exceptionally well) and we don't yet know how good he is at that.
I agree the two are different but I disagree with what you think the distinction is. Attracting sponsorship involves getting companies to spend more than they want to spend, and it involves convincing them to spend it with you. If the sponsors were as willing as you seem to be suggesting, they would be calling us. It wouldnt have taken Woodward investing massive sums revamping our commercial organisation because theyd have been calling Gill asking to sponsor us. But they werent. Companies have a budget and they dont know if they are going to spend that on billboards or pretty girls doing promotions in bars or TV commercials or sponsoring a sports team. We would call them up and try to talk them into spending their money on us. They may be interested or they may require some convincing, they might haggle on the price.
Its not so different with a player. Chelsea wanted to sell Mata. But take Fellaini, Everton werent looking to sell him, but we arrived at a price at which they preferred to sell than to keep him. That is how business gets done.
I agree Woodward hasnt proved himself adept at negotiating player transfers yet and there will be some differences, I just think in your post above you are implying greater differences between the two than there actually are. Any negotiation starts out with two sides having opposing aims, to get the best possible deal for their organisation.