His situation reminds me of Ronaldinho's at the end of his Barcelona career: His motivation seems questionable, his conditioning suspect, and he's no longer the player he once was. A player once central to the team has become one of its problems; one that should probably be let go.
And Rooney isn't half the player Ronaldinho was, so given the circumstances, if we can get £25m for him, we'll have done well. I don't think he has the pick of the top clubs like the media may well suggest either - he looked out of his depth in the match in Bernabeu - and frankly, if anyone's watched him at all over the last 18 months, his reputation is being carried right now by past achievements. He'd be something of a risk to any top club, and there's younger, better players out there.
That said, he remains something of a commercial draw, so that may be incentive enough for Madrid. A more likely destination would be PSG, who seem keen to raise their profile.