Just got a newsletter through from the local (Tory) MP and I am struck by a few things;
*the entire colour scheme is green and red. No blue (the traditional conservative colour) anywhere on the thing.
*it doesn’t actually mention the Conservative Party at all.
*several of the points inside talk about things like championing animal welfare, planting trees and recycling (my constituency is between Lib Dem’s and Tories)
essentially if I didn’t know what party he represents, and aside from one tiny little “Conservatives” logo in the corner on the back page, you would think this was someone running as an independent or green.
Its really fascinating to me that from a branding perspective, they clearly seem to have actually realised just how toxic the Tory brand is, and how deeply unpopular they are, so they are now trying to completely disassociate themselves with the Conservative brand and image.