Hmm, well considering it's Serie A, La Liga, the World Cup etc, I'd say a lot of people care. It's not a cup for Inter at all, maybe you need to watch Sneijder more if that's what you think. Do you need a list of his trophies and achievements? They overshadow Rooney's.
Increasing wages based on success for us and nobody else would be an unbelievably retarded thing to do. Increasing wages once you are here yes, but offering someone less than the norm for their calibre to sign for us because they haven't played for us is a stupid stupid thing to do and will result in signing less players because it's silly logic and people actually ask why we don't have the pull that other clubs have.
When you go for a new job, you negotiate your wage based on experience. You don't get feck all because you haven't done well for the new company, your wage depends on your experience and success. It's a principle, and it applies to all jobs, football included. If you are amongst the best, you will be paid higher than others. You have nothing to prove before signing.