Wayne Rooney's Salary

[Verminator]

Rooney is costing a place in the team. If getting a man sent off can be agreed as being a heavy disadvantage, starting a man light is even worse.

There is a misrepresentation in this thread that is not being challenged. It is that Rooney gets paid his wage because of his marketability. That is bullshit!
His deal is so impressive because he is an opportunist of the highest order.
He picked his moment, when Gill and Fergie left, and the club's stability was at risk. Then his representatives not only threatened that he would be another member of the grand exodus, but also linked him to our local rivals, just to add extra spice.
They went all in, and the club should have (and if fergie was in charge, they would have) called his bluff.
Instead, they caved in, and we are now paying the price.

So, he is not getting reimbursed for his marketing value. He is reaping the rewards for being a cynical money-grabbing bastard.
The best way out of it would be to get him for breach of contract, if anyone in the club has the smarts to achieve this is another matter.

 

[Red Dreams]

I assume you are not a Wazza fan then

 

[ti vu]

Rooney is costing a place in the team. If getting a man sent off can be agreed as being a heavy disadvantage, starting a man light is even worse.

There is a misrepresentation in this thread that is not being challenged. It is that Rooney gets paid his wage because of his marketability. That is bullshit!
His deal is so impressive because he is an opportunist of the highest order.
He picked his moment, when Gill and Fergie left, and the club's stability was at risk. Then his representatives not only threatened that he would be another member of the grand exodus, but also linked him to our local rivals, just to add extra spice.
They went all in, and the club should have (and if fergie was in charge, they would have) called his bluff.
Instead, they caved in, and we are now paying the price.

So, he is not getting reimbursed for his marketing value. He is reaping the rewards for being a cynical money-grabbing bastard.
The best way out of it would be to get him for breach of contract, if anyone in the club has the smarts to achieve this is another matter.

Sorry to disagree. I understand your frustration. But you're letting your heart rule over your head here.

Rooney and his agent did take the opportunity of the club instability and inability to attract his marketability replacement (on pitch performance as well). The story would have been different if we could re-sign Ronaldo if SAF had stayed a year longer by rumor, or Bale. Here however, we messed up with appointing Moyes. Serious top marketable players were afraid to come to the club in that unstable state. Rooney and his advisor are cunning enough to take advantage of the situation. They know that as long as they can still comfort our businessmen, then his place at the club is safe.

Rooney is deserved the hatred for all his conduct, but using the wage to bash the performance is simply naive. All the parties involved had known this contract was really not a purely regular football performance related. Rooney's marketability power is not bullshit like you said. We're paying the price on pitch with the physical declining Rooney, but he is still our top marketable face. We're still getting sponsor deals here and there using Rooney's marketability. To kill the snake, you need to kill its head. The head here is the club being run like financial institution by businessmen. Fans don't agree, but that doesn't make this situation untrue. It's happening before our eyes. Why keep denying it while can't find another logical explanation? If you have another logical explanation then please elaborate. That also needs to explain the undroppable status, the need to move players around to shoehorn Rooney, Rooney's face being involved in majority if not all United big sponsor deal while any football fans can tell he has been dire,...

 

[Red Dreams]

If it is Mourinho, wonder if he will play him as a striker or perhaps in midfield.

 

[Verminator]

Sorry to disagree. I understand your frustration. But you're letting your heart rule over your head here.

Rooney and his agent did take the opportunity of the club instability and inability to attract his marketability replacement (on pitch performance as well). The story would have been different if we could re-sign Ronaldo if SAF had stayed a year longer by rumor, or Bale. Here however, we messed up with appointing Moyes. Serious top marketable players were afraid to come to the club in that unstable state. Rooney and his advisor are cunning enough to take advantage of the situation. They know that as long as they can still comfort our businessmen, then his place at the club is safe.

Rooney is deserved the hatred for all his conduct, but using the wage to bash the performance is simply naive. All the parties involved had known this contract was really not a purely regular football performance related. Rooney's marketability power is not bullshit like you said. We're paying the price on pitch with the physical declining Rooney, but he is still our top marketable face. We're still getting sponsor deals here and there using Rooney's marketability. To kill the snake, you need to kill its head. The head here is the club being run like financial institution by businessmen. Fans don't agree, but that doesn't make this situation untrue. It's happening before our eyes. Why keep denying it while can't find another logical explanation? If you have another logical explanation then please elaborate. That also needs to explain the undroppable status, the need to move players around to shoehorn Rooney, Rooney's face being involved in majority if not all United big sponsor deal while any football fans can tell he has been dire,...

Well despite your patronising opening, you actually agree that his contract was based on club instability.
The only thing of any note that you disagree with is that he is marketable. A point I never addressed .
I made the distinction as to why he got the contract.

For what it is worth, my view is that if Rooney's position is detrimental to United, then his spearheading of promos not only costs us 10-15 million in wages, but also the clauses in our mega deals, that are performance related.

 

[ti vu]

Well despite your patronising opening, you actually agree that his contract was based on club instability.
The only thing of any note that you disagree with is that he is marketable. A point I never addressed .
I made the distinction as to why he got the contract.

For what it is worth, my view is that if Rooney's position is detrimental to United, then his spearheading of promos not only costs us 10-15 million in wages, but also the clauses in our mega deals, that are performance related.

Maybe I misunderstood the below part from your previous post. If I did, please accept my apology.

"It is that Rooney gets paid his wage because of his marketability. That is bullshit!"

That's the only thing I tried to argue with your last post.

I can say Rooney cost us more the the ones you listed. Such as we mismanage other players and lose those players value. Team performance being hindered, and that costs us also. We're at disadvantage when competing for new poster boys (young or established) since they would take Rooney wage as standard to negotiation with us, which end up costing us more in future wage...

The thing is our businessmen don't know how to run the football side and they're clearly afraid of taking risk of disposing Rooney before acquiring the new poster boys. We don't know the real figure Rooney makes for club, but the businessmen seem to see his marketing value worth all the expense. As a fan we want to take that risk. However, if we try to put ourselves in their shoes and it's reasonable enough the way these businessmen has been behaving.

Any business man fan can give us insight? What would you do in this situation with your career/ money at stake in a field you have no knowledge nor love?

 

[wiz4231]

Playing Rooney as a striker in LVG philosophical system of football limits him to almost being null. In Norwich game it was crystal clear. I'm not a Rooney fan but it was so evident. Watching him play the previous game in a deeper position he was for a change pretty good and had a decent game and this is where some things become clear. Rooney is not past it, maybe as a striker yes but he wasn't exactly the leading striker for UTD under fergie, he was always supporting the main striker and that bought the best out of him. Leading the line this season he's been a shadow of himself and that's all down to hardly ever being involved in game, having limited touches etc that's down to LVG system. Rooney has to be involved, he need to get on the ball to be influential, he's not a passive player, nor is he clinical. What he is, is someone who when involved will not shy away, he'll try to do his best. Watching him in his last few game compared to watching him play against Norwich shows that. He's not past it, he needs to be utilised properly, put him at No10 and get him on the ball, get him in the game, he'll be money well spent.

 

[Verminator]

Yes. My point being that his deal was secured by blackmail. That deal is in place for years to come, but was secured at a time when the club was at it's most vulnerable. It was not primarily a reflexion of his promotional potential ( it actually surrenders some of that to him). It was a panic at losing another big name, and the ridicule(brand damage) we would suffer by losing him to City.

 

[Verminator]

Playing Rooney as a striker in LVG philosophical system of football limits him to almost being null. In Norwich game it was crystal clear. I'm not the biggest Rooney fan but it was so evident. Watching him play the previous game in a deeper position he was for a change pretty good and had a decent game and this is where some things become clear. Rooney is not past it, maybe as a striker yes but he wasn't exactly the leading striker for UTD under fergie, he was always supporting the main striker and that bought the best out of him. Leading the line this season he's been a shadow of himself and that's all down to hardly ever being involved in game, having limited touches etc that's down to LVG system. Rooney has to be involved, he need to get on the ball to be influential, he's not a passive player, nor is he clinical. What he is, is someone who when involved will not shy away, he'll try to do his best. Watching him in his last few game compared to watching him play against Norwich shows that. He's not past it, he needs to be utilised properly, put him at No10 and get him on the ball, get him in the game, he'll be money well spent.

Did you sleep through last season?

 

[wiz4231]

Did you sleep through last season?

Yeah, LVG managing us, who didn't sleep

 

[nick2004]

Rooney is not leaving before 2019. He is a legend of the club, he will be the top scorer of all time, the club has to take good care of him. And it will! For many reasons, including publicity.

Some people may not be able to understand this, but it doesn't matter, that's how it is!

 

[Sereques]

I will never understand why footballer wages is any of fans concern. If it bothers you so much, go play football.

 

[devilish]

Nah I have stayed in Middle East and India and even now a lot of people know only Rooney. Only football fans even know about Smalling and no one will ever buy a GK shirt anyway.

Even in the whole of PL, no one else is more famous than him. People identify him as a footballing icon (as I said, the same way Arnold is for bodybuilding even though he is not built now)and will continue to do so for at least another 5 years. I see it broken by maybe Harry kane or martial. Smalling would do very well to get half his popularity worldwide

that's because the Manchester United's propaganda machine is pushing him. Put the spotlight on Martial or DDG and things will change rather quickly.

Also we lived without Beckham (who was 10 times better in terms of anything really), we can survive without a washed up Rooney especially if the club uses that 300k a week salary on a big name who can actually play football

 

[ti vu]

that's because the Manchester United's propaganda machine is pushing him. Put the spotlight on Martial or DDG and things will change rather quickly.

Also we lived without Beckham (who was 10 times better in terms of anything really), we can survive without a washed up Rooney especially if the club uses that 300k a week salary on a big name who can actually play football

Real Madrid despite the Galatico project was still behind United in term of marketing power, until Beckham transfer! That transfer helped Real Madrid overtaking us as top football club in revenue almost immediately! And Real Madrid had not looked back since. 11th consecutive years keeps the status.

We had SAF to see us continue to be successful. Still impact of losing the marketing figure like Beckham was a big lesson for our businessmen. Without SAF now, they understandably are more cautious than ever with our current most popular poster boy.

In recent years, we have been running around and throwing money at people asking for the poster boys, yet we failed to get someone that can replace Rooney's marketing value. It's much more complicated than it looks.

http://www.espnfc.us/barclays-premi...n-david-beckham-troubles-at-manchester-united

SAF claimed himself as a football man in the above article. It's understandably, there is no regret for Beckham departure from SAF's perspective. However, the below articlse are what concerns the Glazers and the businessmen; and they surely do regret big time.

http://www.espnfc.us/real-madrid/story/2790942/real-madrid-tops-in-revenue-for-11th-straight-year
http://www.theguardian.com/football/2006/feb/16/newsstory.sport

As football fan, I personally hope we can be back to run as purely football club than this model of football finance corporation. But we are the fish in the net of the Glazers, and this is the reality we're facing.


This article is writer's opinion, but IMO it does paint the real picture about the Glazers http://bleacherreport.com/articles/339527-sorry-sir-alex-but-united-may-regret-selling-david-beckham

***Extract from the article: "The Times newspaper reported that in two 60-page presentations outlining their business plan for the refinancing of the club, the Glazers declared that an “extra £25 million” would be “set aside for a superstar, seemingly a headline act who would raise the club’s profile off the pitch as well as on it.”

 

[devilish]

Real Madrid despite the Galatico project was still behind United in term of marketing power, until Beckham transfer! That transfer helped Real Madrid overtaking us as top football club in revenue almost immediately! And Real Madrid had not looked back since. 11th consecutive years keeps the status.

We had SAF to see us continue to be successful. Still impact of losing the marketing figure like Beckham was a big lesson for our businessmen. Without SAF now, they understandably are more cautious than ever with our current most popular poster boy.

In recent years, we have been running around and throwing money at people asking for the poster boys, yet we failed to get someone that can replace Rooney's marketing value. It's much more complicated than it looks.

http://www.espnfc.us/barclays-premi...n-david-beckham-troubles-at-manchester-united

SAF claimed himself as a football man in the above article. It's understandably, there is no regret for Beckham departure from SAF's perspective. However, the below articlse are what concerns the Glazers and the businessmen; and they surely do regret big time.

http://www.espnfc.us/real-madrid/story/2790942/real-madrid-tops-in-revenue-for-11th-straight-year
http://www.theguardian.com/football/2006/feb/16/newsstory.sport

As football fan, I personally hope we can be back to run as purely football club than this model of football finance corporation. But we are the fish in the net of the Glazers, and this is the reality we're facing.

Beckham was a merchandising beast and at the time he was at the prime of his game/popularity. Rooney is nowhere near to that.

Also note that Beckham's departure paved the way to Ronaldo, a player who generated millions on and off the pitch. He also won the FIFA best player of the year something none of the class of 92 had ever done and which placed us at the pinnacle of the football world. So in many respects Beckham's departure was a good thing for the club.

Rooney is on 300k a week and he's on the wane. Performance wise he's not even the no 1 striker for neither United nor England. Salaries are a big concern to clubs and money is generated through success and exposure. What's the point in having him around (and being forced to play him, I mean who puts a 300k a week + the club's main poster boy on the bench?) if that means that it would hinder our chances into getting into the CL and of seriously competing for the league title?

Also soon enough someone will point out at the emperor's new clothes which would mean that Rooney will end up on the bench and our main poster boy would be a reserve. That would be a big hit to the club whose main poster boy would be England's reserve.

Its time for the club to back out and start putting the limelight on new players instead. Martial and DDG should keep the neutrals happy for the time being. However this team scream for top quality so someone like Griezmann wouldn't do us any harm both off and on the pitch

 

[ti vu]

Beckham was a merchandising beast and at the time he was at the prime of his game/popularity. Rooney is nowhere near to that.

Also note that Beckham's departure paved the way to Ronaldo, a player who generated millions on and off the pitch. He also won the FIFA best player of the year something none of the class of 92 had ever done and which placed us at the pinnacle of the football world. So in many respects Beckham's departure was a good thing for the club.

Rooney is on 300k a week and he's on the wane. Performance wise he's not even the no 1 striker for neither United nor England. Salaries are a big concern to clubs and money is generated through success and exposure. What's the point in having him around (and being forced to play him, I mean who puts a 300k a week + the club's main poster boy on the bench?) if that means that it would hinder our chances into getting into the CL and of seriously competing for the league title?

Also soon enough someone will point out at the emperor's new clothes which would mean that Rooney will end up on the bench and our main poster boy would be a reserve. That would be a big hit to the club whose main poster boy would be England's reserve.

Its time for the club to back out and start putting the limelight on new players instead. Martial and DDG should keep the neutrals happy for the time being. However this team scream for top quality so someone like Griezmann wouldn't do us any harm both off and on the pitch

You missed the point. We don't have another to replace Rooney as poster boy. While Rooney is not on the level of those beasts, IIRC he is still the most marketable figure in English football! We no longer have SAF to ensure success on the pitch.

Majority football fan see the problem with Rooney, but the club's "owners" have their reason. We're stuck in the mess. Very frustrating situation to be in.

Point made by OP is that we can give Rooney's wage and his performance a rest. The "owners" see Rooney's marketing value from a different light and they already decide to take the risk. the 25 million sum to use toward the poster buy was the figure nearly half a decade ago. The sum would be increased by now. There is no point worrying about Rooney wage since it's Glazers' own investment for him. If we 're to criticize Rooney performance, we have the performance thread to do that.

If we want our club to be run like a pure football club, then we should unite and seek ways to get our voice heard, or the best get the Glazers' business plan out of the club. Glazers are not as bad owners as some others. Still this business model is the culprit for the problem we're facing as a football club.

 

[devilish]

You missed the point. We don't have another to replace Rooney as poster boy. While Rooney is not on the level of those beasts, IIRC he is still the most marketable figure in English football! We no longer have SAF to ensure success on the pitch.

Majority football fan see the problem with Rooney, but the club's "owners" have their reason. We're stuck in the mess. Very frustrating situation to be in.

Point made by OP is that we can give Rooney's wage and his performance a rest. The "owners" see Rooney's marketing value from a different light and they already decide to take the risk. the 25 million sum to use toward the poster buy was the figure nearly half a decade ago. The sum would be increased by now. There is no point worrying about Rooney wage since it's Glazers' own investment for him. If we 're to criticize Rooney performance, we have the performance thread to do that.

We didn't had people to replace Beckham but we built up Ronaldo who became equally good if not better. We can do the same with Martial or DDG. Also there's no point in having poster boys if we keep missing from seriously competing in the EPL title or qualifying into the CL. At 300k a week we can get a player whose marketable and whose useful to have a round too

 

[amolbhatia50k]

But once again I am not saying we have succeeded (or failed). I just think it is unrelated to his on pitch performance, that's all.

It's not. When you give a player a contract, the terms are highly related to the expectations expected from him in terms of performances over the period of the contract. That Rooney stank the pitch up in the first half of the season is a big feck you to the guys who sanctioned this contract, and damning evidence of its failure, as is him clearly not looking a top player anymore.

 

[ti vu]

We didn't had people to replace Beckham but we built up Ronaldo who became equally good if not better. We can do the same with Martial or DDG. Also there's no point in having poster boys if we keep missing from seriously competing in the EPL title or qualifying into the CL. At 300k a week we can get a player whose marketable and whose useful to have a round too

Glazers' takeover happened after the summer of Beck departure IIRC. We were a pure football club back then. And we had SAF too. If the same thing happen right now, the outcome may be very differently.

I understand your point, and I agree. Just saying we have been trying for years with no success. We did genuinely approach Ronaldo, Bale, Neymar, Muller... Getting thing done is harder than it seems.

 

[clarkydaz]

All those poster boys had one thing in common, they were lifting trophies every year

 

[devilish]

Glazers' takeover happened after the summer of Beck departure IIRC. We were a pure football club back then. And we had SAF too. If the same thing happen right now, the outcome may be very differently.

I understand your point, and I agree. Just saying we have been trying for years with no success. We did genuinely approach Ronaldo, Bale, Neymar, Muller... Getting thing done is harder than it seems.

We were never great in attracting or keep renowned world class players happy. JSV signed with us because he wanted to escape from Italy (else he risked to be imprisoned). ADM signed with us because the PSG option was out of question and he left as soon as it became available to him (which I don't blame him, I would leave this Manchester United too if I wasn't a supporter). However we've got plenty of experience in hyping people and make them marketable. Beckham, Ronaldo, the class of 92 (I mean we can actually put a water carrier like Phil Neville alongside a world class player like Paul Scholes like they are some kind of equals and no one will actually burst out laughing because of it). We can do the same with Martial, DDG, Smalling, Rashford and co. Actually from a marketing point of view we should be doing that right now. We're flogging a dead horse and soon enough the world will notice that, well, he's dead.

 

[ti vu]

All those poster boys had one thing in common, they were lifting trophies every year

Not that I disagree with you (it's an ideal scenario). Bale pre Real Madrid or Kane right now are poster boy potential despite they didn't anything. Poster boy are more like attention whore that helps the club making so much money.

We do have few potential in our rank, but will need time for them to reach/ surpass the level of Rooney. And for the time being, it's hard for us to move Rooney on despite his performance has been dire.

BTW, Glazers' current script for Rooney is club goal scoring record. Seem unlikely to be complete this season, so 99% we'll see Rooney again next season.

We were never great in attracting or keep renowned world class players happy. JSV signed with us because he wanted to escape from Italy (else he risked to be imprisoned). ADM signed with us because the PSG option was out of question and he left as soon as it became available to him (which I don't blame him, I would leave this Manchester United too if I wasn't a supporter). However we've got plenty of experience in hyping people and make them marketable. Beckham, Ronaldo, the class of 92 (I mean we can actually put a water carrier like Phil Neville alongside a world class player like Paul Scholes like they are some kind of equals and no one will actually burst out laughing because of it). We can do the same with Martial, DDG, Smalling, Rashford and co. Actually from a marketing point of view we should be doing that right now. We're flogging a dead horse and soon enough the world will notice that, well, he's dead.

I don't disagree with you. Actually I would love this club to be back running purely on football interest in mind like before the Glazers' takeover. All the discussion above is what I and some other people see as Glazers' business model. Again I want to state that I really want that to end for the future of this club.

We're becoming a lite version of Real Madrid and Arsenal, and may be on the way to add Liverpool sauce into the mixture. I hope people read and understand the situation so we can unite and voice your thought to help the club. To reach there we first need to understand the current situation. Many fans fail to realize the ultimate root of the current issue like with the Glazers' business model. The players are only small pawns in the big mess we're currently in. Rooney has bigger role/ is a bigger issue than many other players, yet nothing significant in this big scheme.

 

[nick2004]

Football today is a big business and Rooney has great advisers and a great marketing team. The proof: he is the only footballer that had a row with SAF and actually won!!! SAF is gone, Rooney is still here and he is the captain.

Rooney will become the all-time top scorer and a legend for Man Utd. He will represent the club for decades to come, similar to Sir Bobby. We don't have anyone else after the class of 1992. But it is almost 25 years since 1992 and the only noteworthy individual record is the "all time appearances" by Giggs. Obviously, Rooney is a better player than any of the class of '92, Beckham included. CR7 would be even better, but he preferred Madrid. We don't have any other great players, and marketing needs trophies *and* legends!

Rooney will be around for a loooooooooong time!

 

[Sparky_Hughes]

ive never understood how celebrity endorsements get people to buy crap. Any right minded person must know that buying the boots Rooney/Ronalo/messi et al are selling isn't going to make them play like the pros, and why would the appeal of being like a spud faced semi literate scouse prossy banger, a metrosexual tart who cries when he misses a penalty or a slightly taller Tyrian Lannister with well coordinated feet make my by the tat they are peddling?
It's not just footballers though, put that gormless skank Katie price on the box of anything and it sells.......WHY!?! Hey girls, you too can smell like a dimwited jizz dumpster with no actual talent style or class, just buy this perfume she had no input on and couldn't care less about. I hate the modern world.

 

[ti vu]

Football today is a big business and Rooney has great advisers and a great marketing team. The proof: he is the only footballer that had a row with SAF and actually won!!! SAF is gone, Rooney is still here and he is the captain.

Rooney will become the all-time top scorer and a legend for Man Utd. He will represent the club for decades to come, similar to Sir Bobby. We don't have anyone else after the class of 1992. But it is almost 25 years since 1992 and the only noteworthy individual record is the "all time appearances" by Giggs. Obviously, Rooney is a better player than any of the class of '92, Beckham included. CR7 would be even better, but he preferred Madrid. We don't have any other great players, and marketing needs trophies *and* legends!

Rooney will be around for a loooooooooong time!

@devilish

This post just reminds me of an important event I forgot in my previous post: Rooney "is the only footballer that had a row with SAF and actually won".

Beckham was pre-Glazers' takeover. Ronaldo wanted out, so a gentleman agreement contract extension for us to get the world record fee. New trend emerged when it concerned Glazers' poster boy Rooney back in 2010. With that in mind, hypothetically Beckham's incident occurred after Glazers' takeover, there is a chance Beckham would stay.

@nick2004 3 more years, hust 3 more years. You scare the shit out of me.

 

[amolbhatia50k]

I don't find an issue with those saying that we need someone as marketable to replace him. The problem with that

Football today is a big business and Rooney has great advisers and a great marketing team. The proof: he is the only footballer that had a row with SAF and actually won!!! SAF is gone, Rooney is still here and he is the captain.

Rooney will become the all-time top scorer and a legend for Man Utd. He will represent the club for decades to come, similar to Sir Bobby. We don't have anyone else after the class of 1992. But it is almost 25 years since 1992 and the only noteworthy individual record is the "all time appearances" by Giggs. Obviously, Rooney is a better player than any of the class of '92, Beckham included. CR7 would be even better, but he preferred Madrid. We don't have any other great players, and marketing needs trophies *and* legends!

Rooney will be around for a loooooooooong time!

 

[Scarecrow]

ive never understood how celebrity endorsements get people to buy crap. Any right minded person must know that buying the boots Rooney/Ronalo/messi et al are selling isn't going to make them play like the pros, and why would the appeal of being like a spud faced semi literate scouse prossy banger, a metrosexual tart who cries when he misses a penalty or a slightly taller Tyrian Lannister with well coordinated feet make my by the tat they are peddling?
It's not just footballers though, put that gormless skank Katie price on the box of anything and it sells.......WHY!?! Hey girls, you too can smell like a dimwited jizz dumpster with no actual talent style or class, just buy this perfume she had no input on and couldn't care less about. I hate the modern world.

Clearly.

The appeal is not in the belief that if you buy their boots you'll play like them or be like them. Nobody thinks that. However, the fact that the biggest stars play with these particular boots is a testament to their quality. You know they're not going to play with shit boots. It's the same other products and brands. When you see a millionaire superstar that could have virtually anything but chooses this particular product, you know it's probably not a shit one. Otherwise he'd have just gotten something better.

 

[Revan]

Definitely. There's no doubt that Rooney is extremely marketable and has been for a long time.

At the same, I do think that it's up to the club to market new stars by A) obviously being successful and B) pushing forth new stars in that success story (like Martial/Shaw).

Shaw is a defender. He won't ever be half as marketable as Rooney.

 

[devilish]

@devilish

This post just reminds me of an important event I forgot in my previous post: Rooney "is the only footballer that had a row with SAF and actually won".

Beckham was pre-Glazers' takeover. Ronaldo wanted out, so a gentleman agreement contract extension for us to get the world record fee. New trend emerged when it concerned Glazers' poster boy Rooney back in 2010. With that in mind, hypothetically Beckham's incident occurred after Glazers' takeover, there is a chance Beckham would stay.

@nick2004 3 more years, hust 3 more years. You scare the shit out of me.

Well that's open to interpretation. You can also say that SAF helped Rooney by retiring in the year where he could have sold him + endorsing an incompetent fool who couldn't attract anybody rather then his former thug at Everton and Chelsea's reject.

Anyway SAF is a director now whose earning loads of dosh to watch United play, Rooney is a 300k a week player on a long term contract (despite being meah) and Moyes got his chance at a top club (Giggs will probably get his in a year's time). The only loser according to my books is Manchester United

 

[devilish]

Shaw is a defender. He won't ever be half as marketable as Rooney.

I am not marketing guru but I worked in the sector in the past. Shaw, Martial, DDG, Smalling and Rashford may not beat Rooney in terms of marketing just yet but as a group it would give a fresh and promising image to a club that is struggling. It would be like the class of 92 all over again.

If I was a sponsor, Id rather have them representing my organization then a striker whose at the end of his career and will soon lose his place with England.

 

[Revan]

I am not marketing guru but I worked in the sector in the past. Shaw, Martial, DDG, Smalling and Rashford may not beat Rooney in terms of marketing just yet but as a group it would give a fresh and promising image to a club that is struggling. It would be like the class of 92 all over again.

If I was a sponsor, Id rather have them representing my organization then a striker whose at the end of his career and will soon lose his place with England.

Class of '92 didn't became marketable in '92. They become marketable only after they won multiple trophies.

Similarly, that group cannot become marketable at the moment. Most of the football fans don't have any idea who are Shaw and Rashford, and they barely recognize Smalling, Martial or even De Gea. These players haven't done much in their career so far, and their combined number of trophies is less than Rooney's.

If we replace Rooney, then we definitely need a top poster boy. From our current players, Martial is the only one who can reach that level in a couple of years. If Griezmann wins UCL and is one of the main start of the Euros, then he could be an instant option.

 

[Sparky_Hughes]

Clearly.

The appeal is not in the belief that if you buy their boots you'll play like them or be like them. Nobody thinks that. However, the fact that the biggest stars play with these particular boots is a testament to their quality. You know they're not going to play with shit boots. It's the same other products and brands. When you see a millionaire superstar that could have virtually anything but chooses this particular product, you know it's probably not a shit one. Otherwise he'd have just gotten something better.

Understood, apart from the fact that most of them will put their name to any old pile of shit for enough money..........

 

[Sky1981]

Marketing/handsome/cool is just a bonus

First and foremost is to be a great footballer

 

[finneh]

I don't understand this marketability nonsense. United make players marketable, not the other way around. There's a reason why Depay, before kicking a ball for us, sold more shirts than any other PL player this season (only Ronaldo/Messi sold more).

If Rooney left we'd make another player our poster boy and there would be no recognisable difference. We have plenty to choose from; a German World Cup winning captain, the best Goalkeeper in the world, the most exciting 20 year old on the planet... Take you pick.

 

[Manny]

I am not marketing guru but I worked in the sector in the past. Shaw, Martial, DDG, Smalling and Rashford may not beat Rooney in terms of marketing just yet but as a group it would give a fresh and promising image to a club that is struggling. It would be like the class of 92 all over again.

If I was a sponsor, Id rather have them representing my organization then a striker whose at the end of his career and will soon lose his place with England.

My take on it too.

Martial and Shaw look like they are on their way to becoming world class. DDG already is and I expect Rashford, Smalling and Shaw to become England regulars. That should be plenty of marketing power.

Dropping Rooney might hurt initially but it would pave the way for the five names you've mentioned. If anything, Rooney is robbing them of the limelight by being such a marketing focus.

 

[Manny]

I don't understand this marketability nonsense. United make players marketable, not the other way around. There's a reason why Depay, before kicking a ball for us, sold more shirts than any other PL player this season (only Ronaldo/Messi sold more).

If Rooney left we'd make another player our poster boy and there would be no recognisable difference. We have plenty to choose from; a German World Cup winning captain, the best Goalkeeper in the world, the most exciting 20 year old on the planet... Take you pick.

I agree. Rooney would not have had the same marketing success if he had ended up at Newcastle, who he was linked to in 2004, or any of the London clubs. The same goes for Beckham.

Most of the football fans don't have any idea who are Shaw and Rashford, and they barely recognize Smalling, Martial or even De Gea.

Surely these same fans would't be supporters of United so it wouldn't matter if we put Wayne Rooney's face on a packet of noodles or Tim Howard's.

They are obviously not the fans that are making the companies that sponsor us money.

 

[dichinero]

People are really overestimating Rooney's marketing influence. Had Rooney remained at Everton or gone to another club as a kid, he would be nowhere as marketable as he is today. It's the club that makes you marketable and it's only fair that the club has a decent slice of the profits too. Rooney is the marketing tool here, not Manchester United.

I don't think it's that hard to find a face for Manchester United as some suggest. All United need to do is to get a winning run together and put a player up as the face of the success, it can be anybody, even Shaw as someone refuted. Having lived outside the UK for a bit, I have realised that a massive number of United supporters are only supporters on hearsay. Of the 600m+ fans that we claim to have, you'll be surprised to know that only a small percentage has watched United more than a handful of games. These supporters are spread across the globe and and many aren't as football crazy as we think. For some, football is just a craze that you have to get and show your support to one team. I have friends that don't have a clue about basketball but the support Lakers because someone told them of Kobe Bryant and now they have Lakers' merchandise of their own.
This is how I have seen it work outside the UK for some fans that pick a favourite team;

1. What is the biggest team in the world? Real, Barca, United, Arsenal, Liverpool, Chelsea, Juventus, PSG, Bayern. These are the names that will pop out of any fan with the most basic idea of football.
2. Which league do we access to the most? EPL and La Liga. Not that they want to watch ALL the time but we can get news and information from time to time. The EPL is by far more popular than any league.
3. What team is the biggest (fan base, success, popularity) in the EPL? United comes up more time than any other EPL team.
4. How can I show my allegiance, even though I rarely watch United? Buy a shirt or get a tattoo. A shirt is easier.
5. Who is the most popular player in United, not in terms of ability but overall popularity? Most probably Wayne Rooney.
6. Where can I get a Rooney top, I am now a United fan.

I am not saying that this is how it always goes, but many fans without much access to football buy jerseys on hearsay. If we replaced Memphis on everything United, he will quickly become the face of United.

 

[Nuts]

Well that's open to interpretation. You can also say that SAF helped Rooney by retiring in the year where he could have sold him + endorsing an incompetent fool who couldn't attract anybody rather then his former thug at Everton and Chelsea's reject.

Anyway SAF is a director now whose earning loads of dosh to watch United play, Rooney is a 300k a week player on a long term contract (despite being meah) and Moyes got his chance at a top club (Giggs will probably get his in a year's time). The only loser according to my books is Manchester United

I'm happy to talk Rooney's salary but I find your comment about SAF's earnings unlikely. I've always understood he lives in a very modest house somewhere.

If he's gone to the dark side too we're fecked - we need his sanity on the board.

 

[ti vu]

I agree. Rooney would not have had the same marketing success if he had ended up at Newcastle, who he was linked to in 2004, or any of the London clubs. The same goes for Beckham.


Surely these same fans would't be supporters of United so it wouldn't matter if we put Wayne Rooney's face on a packet of noodles or Tim Howard's.

They are obviously not the fans that are making the companies that sponsor us money.

It's this way. The club help a player to build a private brand. If the brand grows into a cash cow, the club also benefit from the cash cow. The cash cow has life of it own, so it can be transferred and benefit anther club. Club would ditch the old cash cow if we have a younger, healthier cash cow available.

Big sponsor pays the club hefty money to be able to borrow the cash cow for their marketing. The consumers only buy into the hype of celebrity and buy products. The whole thing becomes a pyramid scheme. If one part is not carefully handled, the whole pyramid collapse.

Rooney being the main cash cow for us being England, United captain. Lived of past reputation of one of the best, influential golden boy...

Note: the cash cow can have private commercial contract, but the club still have some heavy influence if there is huge conflict between the official sponsor and private commercial contract. In some cases, the cash cow became a monster cow like Beckham, which has it own brain and even has influence on the club. Beckham almost single handed make the MLS popular in short time.

 

[ti vu]

People are really overestimating Rooney's marketing influence. Had Rooney remained at Everton or gone to another club as a kid, he would be nowhere as marketable as he is today. It's the club that makes you marketable and it's only fair that the club has a decent slice of the profits too. Rooney is the marketing tool here, not Manchester United.

I don't think it's that hard to find a face for Manchester United as some suggest. All United need to do is to get a winning run together and put a player up as the face of the success, it can be anybody, even Shaw as someone refuted. Having lived outside the UK for a bit, I have realised that a massive number of United supporters are only supporters on hearsay. Of the 600m+ fans that we claim to have, you'll be surprised to know that only a small percentage has watched United more than a handful of games. These supporters are spread across the globe and and many aren't as football crazy as we think. For some, football is just a craze that you have to get and show your support to one team. I have friends that don't have a clue about basketball but the support Lakers because someone told them of Kobe Bryant and now they have Lakers' merchandise of their own.
This is how I have seen it work outside the UK for some fans that pick a favourite team;

1. What is the biggest team in the world? Real, Barca, United, Arsenal, Liverpool, Chelsea, Juventus, PSG, Bayern. These are the names that will pop out of any fan with the most basic idea of football.
2. Which league do we access to the most? EPL and La Liga. Not that they want to watch ALL the time but we can get news and information from time to time. The EPL is by far more popular than any league.
3. What team is the biggest (fan base, success, popularity) in the EPL? United comes up more time than any other EPL team.
4. How can I show my allegiance, even though I rarely watch United? Buy a shirt or get a tattoo. A shirt is easier.
5. Who is the most popular player in United, not in terms of ability but overall popularity? Most probably Wayne Rooney.
6. Where can I get a Rooney top, I am now a United fan.

I am not saying that this is how it always goes, but many fans without much access to football buy jerseys on hearsay. If we replaced Memphis on everything United, he will quickly become the face of United.

You underestimated Rooney marketable value. Yes, we can ditch him and focus resource on promoting another player. However, it will take time and success on the pitch (we no longer in the driving seat to assure that). The player needs to have his own pulling power. Rooney: England golden boy, white Pele, one of the top young talent, then most influential United player, United main goal scorer, WC hope for England, Rooney United captain, England captain, England top goal scorer of all time, on the way to become top goal scorer for United...

We don't have an immediate successor for Rooney the poster boy in our hands. We have few potential in new 7 Memphis, new 11 Januzaj, Rashford local boy turn main goal scorer fairy tale, Martial wonder kid, Mata the hugger, the washed off Bastian... All has some appeal but lack the pedigree to be the main face at the moment. We couldn't buy established ones the last few year. De Gea has not a full international tournament vs Neuer German no1 for years and WC winner. We as fan can argue De Gea has been better recently and is the best, but the common belief is deeply carved with Neuer's reputation! We can't that. Smalling being English best CB this year. He can't pass. Was not flashy from young age or popularly rated by common belief... Shaw highly rated, shit first season, sidelined almost second season... How can we build these guys up to replace Rooney in a year?

You make a key point in your post: trending fans. These guys don't have football knowledge. They want flashy, well known celebrity. They don't want serious discussion about football.