In the wake of Donald Trump’s election in 2016, MSNBC had at least two clear options: It could respond to a swelling progressive viewer base by moving left, or it could keep playing the Beltway game and move right, loading up with #NeverTrump Republicans and dumping actual progressives. In choosing the latter — albeit with a head-fake — the news channel has significantly skewed its coverage, to the detriment of progressive politics and its own viewers.
Oh, there’s plenty of Trump-bashing to please MSNBC's booming viewer base. But it’s often a cheap thrill, giving scant or no attention to what made Trump's presidency possible in the first place, let alone the challenge of building a coherent alternative. The channel is currently enjoying a ratings high,
despite its leadership’s centrist intentions, but that's no formula for the long haul, either for MSNBC or America...
A healthy political dialogue, free of corporate dictates, would allow the dominant voices in the lower-left liberal-progressive quadrant to be fully heard in their own terms, rather than constantly being "balanced" with Republicans who
do not represent a significant base, even within the Republican and/or conservative coalition. Instead, it would allow liberals and progressives to engage with thoughtful representatives of the upper-left quadrant, who, believe it or not, actually exist.
What’s more, that would involve a much richer, more diverse mix of progressive voices, who are now virtually invisible on MSNBC: rural progressives like Nebraska Democratic Party chair
Jane Kleeb, for example, or leftist women of color like Current Affairs contributing editor
Briahna Joy Gray.
A striking example of what’s missing at MSNBC can be seen in how the network virtually ignored the wave of red-state teachers' strikes. On March 2, FAIR
published an article noting that except for "one two-minute throwaway report" on a daytime show, MSNBC had not dedicated a single segment to the West Virginia teachers' strike, including on the programs of supposed progressive stalwarts Chris Hayes, Rachel Maddow and Lawrence O'Donnell. Hayes did a short segment later, after the FAIR story posted, but MSNBC returned to generally ignoring the issue since then.
To say that's underselling the importance of these strikes is to put it mildly. A month later, as teachers’ strikes had spread to Kentucky, Oklahoma and Arizona, political scientist Corey Robin called them “the real midterms” and
described them as epochal. Looking back to the watershed year of 1978, Robin noted that national voters re-elected "a Democratic House and a Democratic Senate by wide margins," despite "two years of a historically unpopular Democratic president" (Jimmy Carter) with tanking approval ratings.