Well, if you are referring to the Sancho thread and Rozay's comments, I think calling that "got crucified" is an extreme dramatisation.
Rightfully some prefer to try and take full advantage of other clubs' poor financial health and/or avoid bidding wars so we pay the least possible amounts for our targets.
We shouldn't be looking at other teams and how/when they do business but how and when is the best possible time for us. This involves many criteria, not limited to price, payment schedule, time to enter pre-season, etc.
Especially now that pre-season is a purely theoretical concept.
And finally, players are/can be transferred when: a) the selling club agrees to sell at an agreed price, b) the buying club agrees to pay the agreed price (under the agreed schedule) and c) the player agrees personal terms with buying club (which includes complex areas like commercial and image rights, agent fees, family clauses, etc.). Everything else is pure chit-chat and fake news, usually driven by BS ITKs