No one winning booker of the year by just casually slapping MJF and Omega together for the first time on a dying show on a Saturday evening..... with a 3 day build on a "oh you are about to beat my reign length, you must beat me to do that" story.
I mean, MJF's firing on all cylinders right now, even in overplaying the ultra stressed champion with everyone on his back thing, so it'll clearly work. But this was an ultra match for AEW, they've waited years to do it, and we're getting it out of the blue.