So I have this theory: as the biggest prize in the sport has been bought and paid for, there is no longer a need for the Saudi’s to actively promote it. Their objective is not to appeal to the general masses as they have no need for eyes on the fights or better to say; how much money that can generate via PPV, gate etc. if the fights or had been going through normal boxing lore, it’d be promoted to the heavens because those involved would obviously want and need not only the recoup, but also actively and desperately seek the profit, which is normally why these blockbuster fights get made in the first place.
The Saudi’s are of the opinion that if you tune in, you’ll get the razzmatazz and the OTT performances/show before the fight, but if you don’t, oh well. In an ideal world, they get all the kudos and also turn a hefty profit, but in the interim, they’re comfortable with how things are, and so long as the show itself is a good/great one, the more they weave into the fabric of the sport.
Not sure there’s apathy for the fights or fighters, but without the heavy promotion, the fight won’t really create the gravitas this level of contest should.