I was working with some kids (about 15 years old) and we looked at that advert.
One of them was confused about why it was supposed to be touching. She thought they'd both just gone home and ordered themselves the knee support
The new Pepsi ad
- Thread starter GBBQ
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I was working with some kids (about 15 years old) and we looked at that advert.
One of them was confused about why it was supposed to be touching. She thought they'd both just gone home and ordered themselves the knee support
In a discussion about cultural insensitivity this is a hilarious response.
Irony 101:
TMZ said:
Should've seen my first draft.
Ad was boring as feck. I had to start skipping it pretty quick.
Hopefully because she is still young enough to be naive from all the hateful propaganda!I was working with some kids (about 15 years old) and we looked at that advert.
One of them was confused about why it was supposed to be touching. She thought they'd both just gone home and ordered themselves the knee support
Apparently the thing is about her handing a protester a Pepsi.
Its now been pulled. Pathetic.
Its now been pulled. Pathetic.
See that right there is a good ad. A little cheesy but good. The Pepsi ad (which probably cost 10 times as much) is fantastically crap. How the feck did it get signed off? What kind of people sat in a room and thought "yep, nailed it"? The mind boggles.
I was working with some kids (about 15 years old) and we looked at that advert.
One of them was confused about why it was supposed to be touching. She thought they'd both just gone home and ordered themselves the knee support
Bless. Kids are unbelievably self-centred. So you can see why she got the wrong end of the stick.I could see how that might make someone feel unappreciated, to be fair. Couldn't even spend the extra 10p for a proper Coke.
It's fecking shit. Although it does has us all talking about it.
I found this analysis interesting and probably on the money:
This is what happens when you don’t have enough people in leadership that reflect the cultures that you represent.
Somewhere in the upper levels where this commercial was approved, one of two things happened. Either there was not enough diversity — race, gender, lifestyle, age or otherwise — or worse, there was a culture that made people uncomfortable to express how offensive this video is.
Unfortunately for Pepsi, millennials have hyper-advanced B.S. detectors and they went off very quickly. Twitter has been merciless.
https://www.linkedin.com/pulse/how-make-millennials-hate-you-pepsi-way-eric-thomas
My man!
Next week: Kim Kardashian eases tension between North and South Korea by handing out Wotsits & telling both parties to 'chill'.
Kim Kardashian's half sister
It was subtle as a sledgehammer.
Compared to the Pepsi ad it's a masterpiece. It's weird actually. 10 or 15 years ago I was a connoisseur of ads. Knew all of them. Could easily name a top 5. Now I genuinely couldn't name any ads unless they blow up on twitter, thanks to a sky box and the ability to fast forward. So maybe awful ads like that Pepsi one are the way forward?
Yeah but it's an ad, not a Tarkovsky film. Give sammsky credit Jip.
I'd rather watch RayJay piss Coca cola on Kim.
I can't decide if it's pompous, misguided and just, well dull or massively inappropriate, ie forget police brutality or bombings in Aleppo, crack open a Pepsi and all's well with the world.
The Go Compare twat would've stopped Hitler.
They get noticed at least and ditto on fast forwarding them. Just use an inter-racial family or gay couple on your Cheerios ad and wait for the 'ramming it down our throats' youtube foul comment storm.
Amazingly, it probably ticks every one of those boxes.
It's an immensely obnoxious ad.
My wife likes it. I prefer things left to your own interpretation than my god, a priest and an imam are FRIENDS!. Hugs.
Sorry sammsky, but as I said, the hindu missus loved the sentiment.
Fair enough. subtle advertising doesn't work, not for the brand anyway. So I never recommend that approach to my clients.
I missed a comma out there, but 'well dull' probably covers it. She is fit though tbf.
That's another sin of this shitshow. They make her look unattractive.
What was that one recently where two blokes are running around some scenery with some whiskey and it turns out their mate died, that was good.
It's odd. Our online editor (English, Sr Lankan origin) thought Gran Torino was an amazing, powerful film. I saw it as a passable, very blunt message-carrying film.
subtle advertising doesn't work, not for the brand anyway. So I never recommend that approach to my clients.
Top advert sammsky!
That link that was posted earlier supposedly showed her fingering her sister but the link wouldn't work on my phone
Great advertising occurs when a brand benefit is shown solving a specific societal tension, executed to high production standards.
The reason most people will dislike it (knowingly or unknowingly) is because Pepsi lies in this ad. In the real world, a can of Pepsi contributes nothing to this situation. And yet Pepsi claims it does and tries to take the credit for achievements which actually belong to the people who participate in such demonstrations ... ie the 'millennial'. And God forbid a scorned millennial raging on the internet.
Pepsi tries to profit by association to a cultural movement it has no relationship too. Hence as, as you say, its inappropriate and misguided.
If Samsung, apple, Vodafone or Sprint made a similar ad and shown how their products enable such demonstrations, the reaction would have been 100% different as they play central roles in this story line.
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It's a powerful message we can all relate to in these uncertain populist times.
Great post and interesting insight. Ad felt pompous- more playful stuff like say Paddypower or Virgin is much more likely to go viral in a good way though.
Whatsapp should've used 7/7 as proof of their secure connection for communications
you're obviously a cinematic sophisticate!
It's basic misjudgement by Pepsi: recruiting a woman from a vastly wealthy family - infamous for doing practically nothing to merit their celebrity and riches, and who would advertise anthrax if the fee was right - undermines protest by cheapening rightful discontent. To numerous observers, someone like Kendall Jenner has no problems (at least, none that might move her to public protest) and associating her, of all people, as a 'comrade' of theirs solely by virtue of being young (as if protest is exclusively the province of the youthful) is insulting. It's all trivial and ingenuous, yes, but the ad's implications rightly piss people off; what the hell were Pepsi thinking?
Parklife etc.