manufanatic
"crazy"
I think Americans and the American media grossly over estimate the importance of their sports around the world. In all my years in the UK I never saw one minute of NBA coverage, and I don't know anyone over there that watches the NBA now. Sure a few people will watch it on a cable/satellite channel but it is a minor minority sport.
If the NBA was so significant around the world the NBA finals might get more than 25 million viewers.
the 5 years i was in the UK i only saw when the finals came on.. I dont think the UK is a NBA hotbed but the UK isnt the rest of the world mate.