Sorry but whilst I feel he does deserve criticism for a lot of things.. I'm not sure why all of a sudden his lack of positioning and run making is the thing being criticised, his "lack of killer instinct." Before he came to United this was pretty much something he was well known for, infact check any scouting report and you can guarantee it's one of his positives.
https://www.thescoutingapp.com/blog/scouting-report-rasmus-hojlund-248
"One of his main virtues is his tactical understanding of the game in the last meters. His movements inside and around the penalty box are a complete nuisance for defenders, either in order to create space and shooting chances for himself or his teammates."
https://medium.com/@fedacoloman/rasmus-højlund-scout-report-db8628a5f2ef
"Good box movement, likes to dermarkate himself in Haaland-fashion where he moves diagonally from a defender onto the far post. Managed to score a few goals like that."
https://www.coachesvoice.com/cv/rasmus-hojlund-style-of-play-position-man-united/
"Højlund is a left-footed centre-forward with a poacher’s mindset. He looks to own the spaces inside the penalty area and finish as close to the six-yard box as possible. The Manchester United striker is confident when attacking crosses, often hiding from opponents inside the box and ready to finish first time from low, wide deliveries (below)."
https://totalfootballanalysis.com/a...-bergamo-202223-scout-report-tactics-analysis
"One of Højlund’s greatest strengths is his ability to sniff out a goal in any situation. He often moves deep into midfield and draws defenders with him, in order to create and exploit spaces for his teammates."
https://breakingthelines.com/player...arisons-to-erling-haaland-and-dusan-vlahovic/
"He’s a versatile attacker who can stretch into space, drop to combine, slide runners through, drive at goal, sniff out opportunities in the box, and threaten from a distance."
This is all pre-United, yes in a different league, but am I supposed to believe all of a sudden his movement in the box has just evaporated into thin air?
In my opinion he's being told to play in a way that isn't using his strengths, that and just a complete lack of service has sapped all confidence of his run making because he feels he doesn't know what to do or where to go in order to get the service.
Again, not that I absolve him of any criticism, he can always be doing better, I just think for the moment he is the least of our worries and am more than happy to see him with his for the next few years to see if he develops, if he doesn't then we move on, but I feel his attributes, age and attitude should see him stay with us for the next few years because there is a player there somewhere and he is a die hard United boy. We do need another forward though for sure.