We extended his contract last time as a way to stick by him as he tried to recover from his terrible injury. Not the best thing to do in a financial sense but a nice touch nonetheless.
The club would really turn into a heartless franchise if some of you had your way.
I see what you mean but we've already done quite a plenty of those nice touches recently and it was always the club paying the price.
Consistently prolonging Jones' contract, keeping him as a back-up option that's unreliable - nice touch, but costly and makes the team worse by keeping the place and salary of another CB that could've covered - we kept Maguire this summer as we need a backup, but if our actual backup was any reliable it wouldn't be necessary!
Keeping Ole and refusing to sack him when it was obvious he's a goner - nice touch, a former legend, but cost us dearly
"My captain shall always play" was a nice touch towards Rooney and club culture, but an abysmal tactical decision.
To keep the armband with Maguire is a nice touch too, even if we fully know he's incapable of being a leader at the level we want to find ourselves.
And it's also a nice touch that those leeches of Glazers didn't see too much of protests and were never really put in a situation where they can't pretend not to notice it - it's a nice touch by the fans, because I know quite a few other team fans that would go much more wild after shit we've been through.
It's business and you need to be efficient - obviously there's place for PR, charity and not-only-money-driven decisions, but at the end of the day the role of the club is to win the trophies and make money, not to offer a multi million salary to players providing no added value and not willing to move on. At the end of the day the biggest and most successful team in the world is Real Madrid, known for little sentiments. I'd also argue our most successful period coincided with relatively harsh rule of SAF, don't think the gaffer was a big fan of "nice touches" that could cost the team.
I actually think this thinking "at least we're not a heartless franchise" might have been one of reasons for our decay, considering too many decisions were often taken well too late. We've had this aura of superiority around the club and a feeling "we're Man United, we don't need to follow logic of other football clubs, we do it our way" which got us to the point of LFC fans singing "Ole at the wheel". And it's not that we're even such a caring, not-so-heartless franchise, if you look at the way we have treated some of our youngsters in the last decade.