Well,no, not to the same extent, for a number of reasons. It's a massive, massive consumer economy. Even now it's an untapped market in terms of what they could be making from it. There is also a celeb-centric culture where they will be attracted to big names and the exposure and marketing of PL football particularly is tailored to that. I'm not for a moment suggesting that most Asian fans will generally ditch their teams when they lose, as that's nonsense. But what you will always find in these emerging markets, where people's teams don't come from family, or locality, is that, for many of them, it will be more disposable for some. There will still be a strong hardcore of fans, such as yourself, but there will also be others for whom it's a form or entertainment. So the interest level or commitment might not be the same as you or I. I think that's just the nature of these emerging markets, America being another, where they're only really discovering the game and developing a culture around it over the last couple of decades. Not having a world class league also adds to that.
But yeah, I certainly wasn't agreeing that Asian fans as a whole are fickle. I'd say that overall there's probably a slightly higher percentage that are more fickle for the reasons I've mentioned above, but then there are also those who love the team they support and often have to make quite big sacrifices to see the games, with time differences and such. And as people support teams for longer and as these nations are legitimised both in terms of the sheer numbers of their support and also the strength of their domestic leagues increase, that will change too.