I think it's pretty clear that they are happy with financial success. To avoid taking a hit to that all they need is top 4 and to challenge for cups.
Competing for the league is expensive, and I think the wankers with the chequebook don't realise how well Mourinho did (and how lucky we were) to get 2nd last year with these players. They probably thought that adding a little bit to the squad without losing anyone of note would be enough to secure another good year, but football isn't like that.
It's often about 'feeling', the squad is shit, we play tumescent football and had a terrible summer both in terms of transfers and with pre-season being disrupted due to the World Cup, while our main rivals all have an aura of dominance about them.
We needed a lift in the transfer market to put a spark in the team, but instead we get 'no value in the market' and a war between the board and the manager, putting unruly players in a position to take advantage of a weakened boss while the press and our rivals watch on and laugh, of course we are not performing well ffs. There is a malaise around the club that is far deeper than Mourinho and replacing him will only bring in another patsy.