If Ajax is run well they can win the Dutch league almost annually, and supporters expect them to. They currently make about 110-120 million euros a year compared to PSV's 80-90, even when not winning the league or playing CL. And the rest of the Dutch clubs is even lower. On top of that they have alot of money in the bank, they saved like 200 million euros or more, after already having paid off all their debt. That's the part they get praise for, making Ajax financially healthy, but thus far it hasn't shown on the pitch. This season is the first time they're spending some money without selling alot, with Blind and Tadic who no doubt get high wages by their standards too. Overmars and Van der Sar know it has to happen this season. But the manager they appointed seems to be a question mark still.