It's fairly obvious though that Moyes, van Gaal and Mourinho were able to pick certain players, it was not always just about a certain profile. Often they had specific names in mind. And sometimes the players they wanted were simply unattainable.
Moyes specifically asked for Fabregas, Bale, Ronaldo, Fellaini, and Baines, in the end he got Fellaini. The mistake here is that Woodward gave too much power to the manger and there was no sporting director or some form of transfer/recruitment committee in place to find players for the manager. But our club thought it could still give managers the SAF role of doing everything.
Van Gaal specifially asked for Neymar, Robben, Hummels, Vermaelen, Rojo, Blind, Memphis, Valdes, Schweinsteiger Mane, and Romero, and got some of them. An here example of giving too much power to the manager is Rojo. Van Gaal craved a left footed CB. So much so he spent months of trying to integrate an awful Tyler Blackett into the side. According to Andy Mitten the club tried first for Hummels but Dortmund had no interest in selling and Hummels didn't want to move. Then van Gaal asked for Thomas Vermaelen instead. Arsenal only wanted to do business if they got Smalling in return. The club backed of that deal right away. Knowing van Gaal's obsession with left footed CB's I would guess van Gaal would have been fine with swapping them. Then we end up signing Rojo on van Gaal's recommendation. Rojo had caught van Gaal's eye during the world cup.
Mourinho asked for Zlatan, Pogba, Lindelöf, Matic, Lukaku, Perisic, Willian, Maguire and Dalot and got most of them. The club did spend a lot of time to get a deal with Inter to sign Perisic but Inter wanted an obscene amount and wanted Martial on loan in return as well. It's quite understandable that the club backed out of that deal. Again, the mistake is not to have a sporting director in place to find players at a good age who don't cost an arm and a leg. Also it was under Mourinho where the policy of giving the manager too much power with regards transfers seemed shift. In the first two years the club spent a lot of money to give him most of the players he asked for and then he failed to get the best out of them. After all, as he is the coach, it's his job to coach the players during training and manage the team on match days. That's got nothing to do with Woodward or the board. Also, the fact that Fred was probably signed on scouting recommendation and Mourinho's insistence on signing a CB was put aside would point to that. Mourinho really should have been fired after the 17/18 season (although I didn't think so at the time, but hindsight is 20/20) and the club should have moved into a different direction. Woodward made a big mistake in keeping him at the club for the incoming season.
As far as I know van Gaal wanted to keep de Gea at all costs and we did exactly that. De Gea didn't feel the right mindset to play so van Gaal dropped him while the window was still open. These kinds of thing have happened at other clubs, not just ours. It's a bad/tricky situation to be in but it happens.
We bid 30 million pounds for Mane, which was a lot of money back then, especially for someone who had only been in the league for one year. A lot of posters on here even laughed at that amount. But Southampton weren't keen on selling so soon and Mane didn't ask to leave either, so there wasn't much we could do. Again, the mistake is not to have a sporting director in place. A director with a clear vision would have made another attempt a year later and probably managed to sign him. But we give to much power to the manager and Mourinho did not ask for Mane.
Another example of giving to much power to the manager. The club allowed van Gaal to organize that schedule all by himself. He didn't want to play matches during pre-season, only train, so he asked the club to arrange only two proper pre-season matches. But then when Mourinho came in he wanted to play more matches, so asked the board to add another two matches to the schedule, which they did.
We had loads of CBs on our books but had just lost Carrick so I would argue we desperately need a midfielder first. Not much wrong with that.
Again, too much power was given to the manager. Moyes has stated that he didn't want Fellaini to be his first signing at Man Utd so he asked the club not to sign him before anyone else. He wanted a big name like Ronaldo, Fabregas or Bale to be his first signing because they would be better at handling the pressure. The club shouldn't have listened to that and just sign him before his release clause expired (or not sign him all together). Also Moyes thought his mates at Everton would allow him to sign Fellaini and Baines in a two-for-one special so the club wasted a lot of time trying to broker that deal at the behest of Moyes but Everton had no interest in that obviously.
I do agree with this to an extent, but Mata had previously had two great years for Chelsea so it was difficult to say no that. Moyes just wasn't cut out for the job and had no idea how the get the best out of everyone.
Van Gaal always spoke about needing speedy creative players such as Neymar or Robben but the club gave him Di María who evidently was not on his "list" but he said that he had wanted him before at AZ so he was happy enough with it. It was clear at the time that Di María's best positions were either on the wing or on the left side in a midfield three. But van Gaal would later insist on playing him as a number 10 or as a striker. Di María was a very talented player, the club gave him a creative player and in my view it's van Gaal's should have gotten more out of him by playing him in positions that suited him better. Di María has done well under Mourinho and Ancelotti at Real Madrid and under Emery and Tuchel at PSG, the only coach he's has trouble with is van Gaal.
Dithering Dave was given too much power and spent to much time asking for Baines. With a sporting director in place this mistake wouldn't have happened.
Moyes didn't want Herrera. Herrera was on a list that SAF had compiled before he retired but Moyes wanted his own targets in first. When that failed the club suggested Herrera, which Moyes was OK with. But the club made a mistake waiting so long to sign him and couldn't deal with Bilbao's difficult selling policy. It was a mistake from the club (or Woodward) to give Moyes too much power to ask for his own players. But to they did learn from that mistake (that one time at least) and signed him early on in the next window (with van Gaal being OK with it).
We did spend way to much time trying to convince Fabregas but to be fair Fabregas wasn't sure himself what he was going to do. He even spoke to Moyes on the phone a few times and it looked like for a while that a deal would be possible. But again, the mistake is not to have a sporting director in place to make decide to move on to other targets.
At the moment it does kind of look like the club was right about that one because he hasn't lived up to his price tag and he hasn't performed much better than Smalling would have. But we give a lot of power to the manager and Solskjær really wanted Maguire so Woodward delivered him Maguire.
Nothing wrong with trying to bring the price down in my view. Sporting are asking for an insane amount of money. But we need a sporting director. Fernandes isn't the only AM in the world, I'm sure there must be AMs out there that are just as good or have more potential but wouldn't cost that much.
I don't remember us wasting a summer trying to buy Varane. I do remember us spending a long time trying to buy Ramos though, only for him to be using us to get a new bumper contract.
This is a fair criticism on Woodward. It highlights yet again why we need a sporting director. I agree that Woodward has handled most contract issues badly, but that doesn't change the fact that he has given managers too much power with regards to transfers over the years.
My main gripe with Woodward is that he hasn't hired a sporting director and has no clear vision for the football club, so he hires managers on the fly who turn out to be incompetent. Moyes (although not Woodwards pick) and Solskjær arent' good enough for top level and van Gaal and Mourinho are football dinosaurs. But despite this he gave them too much power. Incompetent people like that shouldn't have been given so much power. Their main jobs should be to coach and let a sporting director (or some form of committee) handle transfers and contracts.
We are a badly run football club, a lot needs to be changed. But if the Glazers and/or Woodward aren't going to change anything upstairs, I still think that we would to a lot better under a competent coach. We probably wouldn't win or compete for the title and cups every year and would have ups and downs, but I would expect a good coach to get us to play half decent football in most matches, because we have some good players in the squad. And a good coach would be able to get the best out of most of them.
Also, could you perhaps provide a link to the part that I bolded? Not that I'm doubting you, I just don't remember reading anything like that and it would be good to see what he said exactly.