Executive vice-chairman Ed Woodward has been at the helm since 2013. His stock is battered among fans because so many bought in on his watch have failed. Despite that, the Glazers rate him and he’s going nowhere right now. Woodward is the man who signs every transfer off, who can negotiate some of the big deals, but he’s not the one identifying players any more than his predecessor David Gill – a finance, not a football man – was.
This is because United now have one of the largest scouting networks in the world, including key figures such as chief scout Jim Lawlor and technical chief scout Mick Court, who’ve been there since Ferguson’s time. Court was a recruitment analyst for a decade before his current role. Steve Brown, formerly of Everton, oversees the scouting network.
They work with analysts to make technical assessments based on data. United have reports from matches globally as they watch up to 15,000 players, most of them emerging talents. That number is whittled to 50 names in the autumn, and then narrowed to 15. The managerial team can take out more names, while the identified players are subject to more scouting and background checks. It’s a good idea to find out if Dan James is a decent lad from multiple sources, as opposed to the one or two self-interested types who said Angel Di Maria was.
When targets have been agreed, Matt Judge will get involved. His job title is head of corporate development, and his role is to negotiate with agents and to lay the foundations for those negotiations. He plays no part in the football evaluation, which is right since he has no football background.
An agent may name a player to Judge, who may even meet him before feeding names back to the recruitment department, but United’s signings are now being driven by themselves. Could the same have been said when Radamel Falcao or Bastian Schweinsteiger arrived? Or was that the agent approaching United knowing that they were one of the few clubs in the world able to pay their vast wages?
Ole Gunnar Solskjaer and Mike Phelan will be involved at almost every stage. The playing philosophy must come from them, but while a new technical director will have a voice, it must be a significant one. Otherwise, what’s the point in appointing somebody? They must have power.
There are a lot of people with exceptionally good CVs working on the recruitment side of things at United. Marcel Bout, the head of global scouting, was brought in by Louis van Gaal.
United are adamant that they don’t sign players based on their commercial value, but these suspicions stick because of their commercial success. They’re often wrong.
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