Woodward gets a lot of credit for his work on the financial side of things, and perhaps justifiably so, but I think he’s missing the big picture here. He didn’t build the foundation upon which the financial success is built. Rather, he seems to take it for granted. The club has the global following it does not because of anything that’s happened over the past five years, but in spite of it. Fans worldwide fell in love with the club primarily because of the on field success and the style of play. Not all seasons were glorious during Sir Alex’s tenure, but generally speaking the team played passionate, entertaining football with plenty of trophies. Fans love to be entertained. Fans love winning - particularly younger fans (who grow up to be older, money spending fans). It is off of the work of others that Woodward is able to do his job now. The goodwill doesn’t last forever, though. It was earned and needs to be maintained. Mediocre football won’t cut it. Failure to compete at the very top level won’t suffice. The fan base will eventually erode, with sponsorship dollars along with it. It won’t happen overnight, but it will eventually happen if the club continues down this path. I’d like to think that Woodward recognizes this, but his arrogance, and that if the owners, is pronounced. We won’t have the benefit of another Sir Alex. Without a drastic overhaul on the football side of things, I just can’t see anything changing in a substantive way.