Originally posted by Gillespie:
<strong>Frankly,the Man Utd fan phenomenon is a feature of late 20th century Britain/Rest of the world and not mimicked any where else as far as I can see.</strong><hr></blockquote>
Two separate issues here: global fan base and stadium attendance (with some overlap). This phenomenon has a very simple explanation for both.
The 90's saw the emergence of football as a major business. Global cable networks taking it into everyone's homes, the internet bringing it even closer and allowing for greater activity/flow of information. This was used by clubs in order to work on themselves as "brands" to reap the benefits of global marketing. Eventually, clubs turning into plcs and the game increasingly revolving around money rather than football itself.
With this marketing and stadiums turning into all-seaters + the added security, football becomes a more desirable product. It turns SO sexy that it becomes an integral part of hospitality packages and a brilliant opportunity to wine and dine your prospective clients/partners/whatever.
This all happened in the 90's, when Manchester United was arguably the best marketed brand on and off the pitch. The sublime performances on the pitch underpinning their brand value.
So, are we surprised we pack the stadium with silent day-trippers?
Concerning fans it's a different proposition. In the 80's all I ever got was a "results table" on my Uruguayan newspaper. How can you support any team that way? All I ever heard of was Manchester United and Liverpool being big teams/rivals and Liverpool being the successful one so by default I wanted United to win. Was there any sound base/passion behind that? Of course not, just a simple choice of names frankly and a bias towards supporting the underdog. No history, no tradition, no heroes, feck all. I've never seen even 5 minutes of George Best!
In the 90's I got the chance to see them and I liked what I saw, pure and simple. United has given me heroes and ecstatic moments, that breeds passion. I doubt many of those jumping on board during that time will jump off as easily because all we have seen is what is needed to make you love a team. You say SAF and I think :gobsmackedface: "Football, bloddy hell" (remember that? <img src="graemlins/keano.gif" border="0" alt="[Keano]" /> ).
Mind you, I lived in Southampton and it was a pain to see that every time I went to watch them at The Dell they lost
Do I care about cups, trophies, big signings? Can't be arsed with it really, I miss the resilience, the never-say die attitude, not the top of the table. That would be just a bonus.