He's been so much better than Ronaldo this year, it's a farce if they end up with the same number of Balon D'ors.
Stevie Wonder can see Messi is better in almost every single metric.
Sports, media and the fans are "fair" like that, everyone might say now thinking Jordan was the GOAT for almost his entire career hands down, yet he failed to win the NBA MVP twice while making the Bulls champions. Kobe has the same MVP's than Iverson and one less than Nash...
The "who's the best?" debate creates a lot of hours of content, you can't dismiss that question with 'Yeah this guy is the best' and lose all the drama that topic feeds, and it's even worse in collective sports when individual performance can't be directly measured by success.
And thank god Messi became a goalscorer to just round up every other thing he brings to the team, because had he been stuck at 40 goals per season while dancing in midfield and giving assists for his teammates to waste the debate would be even more ridiculous. We're living in an alternate universe where Gerd Muller would have as much Ballon D'ors as Cruyff and Beckenbauer combined