SAFMUTD
New Member
- Joined
- Mar 14, 2018
- Messages
- 11,787
Thats exactly what I thought when you said its driven by data. Moneyball. Pound for pound Brighton are surely the best team in the league. The way you find, cheap, talent its truly admirable. While also playing great football, amazing really.Me again. Thank you for asking!
Our chairman, Tony Bloom, founded a company called Starlizard. What Starlizard do is data analysis in sport, using mathematical models to predict sporting outcomes. Very high stakes gamblers commission the company to provide betting analysis and insight into value and probability of big money betting.
Tony “The Lizard” Bloom himself is a lifelong Brighton fan, Poker Millions finalist and had a winning horse at Cheltenham last week (which he himself backed for over £400k, using his company’s own data). Given the odds of the horse, it looks like he won around £1.8m on the bet personally.
Brighton/Starlizard’s/Bloom’s use of data is extremely well guarded for business reasons, but Matthew Benham (Brentford’s owner) is a former Starlizard employee and was Bloom’s protege. They had a big falling out, with Benham setting up with own version of Starlizard, named Smartodds. Allegations of corporate espionage and stealing secrets abound. Now the two hate each other.
The reason I’m saying all this is that you’ll notice both Brentford and Brighton are being noticed and being highly praised for their exceptional recruitment, which is largely data driven.*
The club additionally has a large scouting network and a clear structure for each department within the club. Bloom is very hands off, the “top guy” our CEO Paul Barber (OBE) who is considered by many in the field as one of the best in the business. Under him is a Technical Manager, under him a Head of Recruitment, under that a Head of Data Analysis, under that a team of a analysts, alongside that numerous scouting teams, each with their own analysts and team hierarchies.
It is alleged (no source for this so take it as it comes) that actually watching the player is one of the last things the club does. The theory being that a player can have a poor few games under a watching scout’s eye, but their general ability and level of performance is better measured over time.
The club‘s model is to seek value by recruiting players with high potential, developing them and then when the time is right selling for enormous profit. In the mean time, they reap the rewards of good performances. Sounds easy on paper, eh!
If you see a player tearing up Europe or South America, you expect Manchester United, Chelsea, Manchester City, Liverpool, Barcelona, Real Madrid, PSG. We aren’t in that market.
Instead, we’ll have our eye on the guy’s replacement in their reserve team, ten years younger and a fraction of the price. They won’t all come off but five punts at £5-10m each is our style, rather than one at £50m.
TLDR: In my admittedly biased view, we are one of the best run clubs in world football. And it’s all thanks to Tony Bloom’s statistics.
Sorry for another long post!
*I would highly recommend reading the book (or watching the movie) “Moneyball”. What both clubs do is essentially this, adapted for Premier League football.
You were raid last summer, lost most of your key players in Bissouma, Cucurrella, Trossard even Potter yet you managed to replace them with Estupiñan, Caicedo, Mitoma and De Zerbi. While being 7th on the league and in the FA semifinal. Amazing really.