Juventus unveil bold new club crest at ceremony in Turin
- Thread starter KiD MoYeS
- Start date
Ive been thinking about it all day. As someone said in this thread new logo is good for all sorts of merchandise with clothing being the main beneficiary.
Other that i must say its feckig terrible.
Other that i must say its feckig terrible.
I kinda like it. As with anything new in football, everyone always complains it's shit for 6 months before coming around to it.
Looks like a wheelchair set on fire and pushed downhill.
Yeah I think so. The way Juventus is written along the top signifies the top of the J imo.Are you sure looks like two j's to me?
Apparently Juve paid 200k to the graphical designers who made this new logo.
That logo does not look like a football logo at all! The current logo is not the best, but it's a very classic logo with a lot of history that everybody recognize around the world, and has that "italian design" that not a lot of club logos have.
This one however... It's a J. Or two J's. Or even three. That's it. Way too abstract to be considered a club logo. Let alone for a club like Juventus, in my opinion.
As a graphic designer student, I know that they have put a lot of effort on creating the logo, and probably have a lot of meaning behind it, but I just can't see it as a logo for a football club.
This one however... It's a J. Or two J's. Or even three. That's it. Way too abstract to be considered a club logo. Let alone for a club like Juventus, in my opinion.
As a graphic designer student, I know that they have put a lot of effort on creating the logo, and probably have a lot of meaning behind it, but I just can't see it as a logo for a football club.
Why does a club with the history of Juventus have to get a new logo, and a terrible one at that? What was wrong with the previous one?
I think this might have been their point!
They want to become like a real brand: in yesterday's event they showed many J related products: sunglasses, jewels, even skis!
Not to mention that this logo would look great on clothes.
Let's be honest: not so many people makes a daily use of clothes with football crests... they're ok as stadium apparel but not so much as a daily one.
Instead I'm sure that it won't be a problem to make a daily use of clothes that carries a clean & non-invasive logo like this.
It can be a clever way to expand Juventus brand and increase revenues as a consequence.
Don't know mate i thought you might be right until i seen it on the shirt. With a white background it looks like two. But whatever looks awful whichever it is.
well to start with - the gradient is so 90s, it shouldnt exist in the 21st century, the way it is executed is just terrible, dont like the logotype either, but thats a question of detail comapring to the gradient fail
Jammy Juventus
Fair enough mate i can see you've put a lot of thought into it. It's always just looked like a gold cross to me. I think it's looked basically the same for like 30-40 years, for the front of a car it's fine i suppose.
No wonder Allegri wants out.
I'm starting to come to like it.
It is 2 J's but its also 1 J (the J in the middle bordered by Juventus at the top and the two J's at the side)
It also have a resemblance to that horse in the old badge.
It still incorporates Black and White stripe, Juventus, and that horse. It is actually quite smart. It ain't bad alright.
It is 2 J's but its also 1 J (the J in the middle bordered by Juventus at the top and the two J's at the side)
It also have a resemblance to that horse in the old badge.
It still incorporates Black and White stripe, Juventus, and that horse. It is actually quite smart. It ain't bad alright.
It ain't bad for a t'shirt brand I suppose but compared to their last club crest it is really lacking a lot.
Can't really understand why changed a good logo for this but anyway I am sure it will be accepted after awhile.
Can't really understand why changed a good logo for this but anyway I am sure it will be accepted after awhile.
If that wasn't the City badge you grew up seeing I can understand why you wouldn't like it compared to their earlier ones and current one, but I thought it was a cool badge. Still do.
Yeah, I just see two J's. I must be dense!
compared to the iconic 'current' badge? it's shit.
Its not far from JD Sports, King of Trainers !
Shame to lose all that history for something so simplified.
Shame to lose all that history for something so simplified.
Why change such an iconic badge to this monstrosity?
Yeah. Next somebody will say one is also a reverse L(eonardo) and if you look closely you can see the Mona Lisa smile.
Does "Black and White and More" sound better in Italian?
my admittedly poor italian has it as "bianconero e piu"
Bianco e nero e altro/più
I expect they are probably cutting edge with this and more will follow.
Cheers. Thought they might drop the first 'e' as it's Juventus.
It's one J in the black and white stripes.
Because it's an iconic football badge, but the club want to expand the reach of the brand beyond football fanatics to casual fans and even people who are not interested in football. It's a bold approach and interesting experiment that I am sure a lot of Clubs will monitor closely.
Well I guess its better than Brentford's club badge modernisation.
Their nickname is the Bees, but rather than logos of bees, their badge logo looked like wasps !!
Their nickname is the Bees, but rather than logos of bees, their badge logo looked like wasps !!
I don't have much to say on the badge other than the original was nice but this thread did result in me going to youtube and watching highlights of a bunch of our matches against Juve. Good times.
Found it...
I used to draw this on everything when i was a kid. Love it.
It's not that I didn't like City's previous badge, it was that it was a joke and their own fans (the few that they had at that time) hated it too. It featured three 'purely decorative' stars, a made up on the spot (and frequently incorrectly spelled) latin motto that had no prior history with the club, and an eagle whose only previous appearance on a football shirt was on United's in the 1958 FA Cup final. It was a hodge-podge of terrible ideas.
It's a badge. A badge.
And it will be replaced by a brand logo. A brand logo.
What a fecking bizarre decision. Why would they do that?