I would still say, and? Isn't that the point? Why would people in football who live it and breathe it and live off it choose randomly to romanticize one thing over the other? Football is not a business, a big part of it is of course but it would never have billions of fans world wise if it was just that. Anything that captures the attention and emotions of billions has some sort of emotional investment to it, i.e: romance. Millions support us because of the romance of the Busby babes and the romance of our comebacks and playing style in general. Real Madrid have a romance to them as do Cruyff's Netherlands or the great Brazil teams. You are talking about the essence of the game that makes it the most popular in the world. If someone can generate such strong feelings in so many people that inspires them to try and copy it, isn't that a very rare value indeed?
I was not making a judgement, I was just saying what I remember from that time.
And that isn't related to what you were saying from what I understood, you were asking why did the rich owners wanted to base it off him/his style.
I assumed you were talking about how he was successful but apparently you're saying he was flashy and that was the main thing.
I say the same, he was flashy and that's why I said romanticism.
But romanticism doesn't always mean good. There are several managers that are terrible and get thrashed at every job but the media still defend them just because they try to play a certain style.
Guardiola had both style and success but he wasn't the only one. It was the myth creation that made it appear he was unique and above everything else.
Mourinho had the same thing, style and success. And when Inter beat Barça in 2010 what happened? Pep, Xavi, and a huge number of people/media/fans threw a major tantrum on how it was unfair and how Inter didn't play football and all that.
It had been decided by someone/the masses/whatever that Guardiola/Barça/Messi/everything related was good and that Mourinho and later things associated with him or anti-Barça (like Real or Ronaldo) were bad.
I jokingly refer to Mourinho and Ronaldo as part of the Pantheon of Evil, it became an honourable thing to insult them and to belittle them at this time and this remains to this day.
On the reverse Guardiola (and Messi) was the patron saint of football and its defender.
This was the (general) public perception and club owners also followed this or took it into account.