Signings. Robinho was a big name but ill suited to what they needed and they also signed guys like Roque Santa Cruz and Jo for 20m + in first year or so. They spend 100s of millions before the spine of Toure-Silva-Aguero was developed.
Newcastle's transfer policy has been a huge success so far.
Trippier was seen as too old rather than the vastly experience top level player he is. After that Bruno Guimaraes, Pope, Isak all been big successes. Gordon a question mark but he was signed not as first choice.
Their issue is they've got little outside their regular first 11 and having to rely on Benitez or Steve Bruce signings to cover injuries and those were signed to fight relegation.
It's generally accepted up there they made CL a year earlier than planned. I don't see Howe in any danger of being sacked unless they bomb and finish 9th or 10th.
Even making europa league and they can have a serious go at winning that next season and making CL that way while also ending their trophy drought.
We don't know how patient the Newcastle owners will be, but surely if they made the CL a year earlier than planned by qualifying last season, the expectation that they'll qualify this season still stands?
I'm not saying they will or should sack Howe for missing out, but the fact is we have no idea what they'll do if they find themselves drifting away from the CL spots. It's all well and good last season being two steps forward, but it's no good if this season ends up being two or three steps back again.
City were definitely scattergun with their signings at first. That deadline day when the takeover was confirmed was mad, and they were linked with anyone and everyone, and somehow ended up with just Robinho, who was basically there just to prove they could sign someone.
They'd actually already splashed a bit of cash that summer before the takeover, bringing in Jo, Ben Haim, Kompany, Wright-Phillips, Zabaleta, and some chap called Glauber. They then went on to spend even more in January, bringing in Bridge, Bellamy, de Jong and Given. The next season they continued to be mad, bringing in Barry, Santa Cruz, Tevez, Adebayor, Kolo Toure, Sylvinho and Lescott.
Newcastle seem have had a bit more direction than City's early signings, but they have still brought in at least 12 senior players in what is essentially one and a bit seasons, which is actually roughly in line with the number City brought in over a similar period after their takeover.
Newcastle had finished (going backwards) 12th, 13th, 13th and 10th in the seasons prior to their takeover, managed 11th the season of and 4th the season after. City had finished 9th, 14th, 15th and 8th in the seasons prior to theirs, and finished 10th the season of and 5th the season after.
The starting positions in terms of the quality of squad seem roughly in line to me, but City's trajectory saw them follow that 5th place with 3rd and an FA Cup, and then winning the title. Newcastle seem a long way off that sort of development as things are, and the owners may well look at other managerial options sooner rather than later.