ETH is a top appointment but people posting that it's enough to guarantee improvements have blinkers on unfortunately.
When Pep arrived at City with a much better squad already in place he got Gundogan, Stones, Sane, Jesus and Bravo (amongst others). His style of players in key positions. Klopp in his first summer window got Mane, Matip and Wijnaldum (amongst others). Look at how Conte has been backed since arriving at Spurs. Chelsea will invest big, and Arsenal are revamping intelligently.
Every other serious club has addressed vulnerabilities in their squad and improved. Our squad is weaker than it was in May. And it was bad then.
We are going to need a mad last 4 weeks (signing per week?) this window to reach the bare minimum of expectation for this summer.
None of the major areas of concern have been addressed in the squad in my opinion, and it doesn't look like we're planning on sorting a number of these anytime soon (RB, ST, CDM).
I get that Rome wasn't built in a day, but you can make a better start than this. Realistically, this window has been a massive disappointment so far.