More info, just to give you an example of the impact a big name signing can have on jersey sales.
In 2013 a report was compiled of player jerseys sold in the PL, This was the season of course Ferguson got his goodbye present, Robin Van Persie. So, how did RVP's signing effect jersey sales? Massively in fact.
RVP's name was put on no less than 25.4% of all Premier League jersey sales that season. Incredible really. But when you look at the top ten selling jerseys that season United account for 4 of the top selling 10 jerseys that year. Rooney in 3rd, Kagawa 4th & Scholes in 7th.
http://www.dailymail.co.uk/sport/fo...d-Wayne-Roney-Steven-Gerrard-Luis-Suarez.html
Two years later LVG personally named Di Maria as the player he needed and in the last week of the transfer window, Woodward delivered. Again Di Maria jersey sales topped the charts for the most sold player jersey last year too. Whilst it wasn't near RVP's astonishing 25.4% he managed a respectable 9.59% of all Premier League jersey sales.
Again when the top ten are compiled United went one better this time around with 5 players in the top ten! De Gea in 4th, Rooney in 6th, Falcao in 7th & RVP still hanging in there in 10th!
http://www.dailymail.co.uk/sport/fo...eague-s-popular-player-based-shirt-sales.html
As you can see, Jersey sales are a huge part of revenue and marquee signings do indeed help push jersey sales.
So, I think you need to have a rethink about it all regarding jersey sales.