The punishment (or lack of) was the correct one given the precedent, but Max's hubris is astonishing - basically said that Norris should have been more "respectful" and stayed lined up behind him while he was crawling along.
He's incredibly spoiled, and doesn't seem nice at all. It's easy to be nice when things are going your way and you've successfully bullied every other driver into yielding, but as soon as things go slightly less than smoothly he gets very nasty, sometimes dangerous, and never takes any responsibility.
The folks you mention certainly don't help, constantly blowing smoke up his backside, but Max's decent side is very fairweather.