You don't have to convince me, I'm a huge Haaland fan but I'm also incredibly cheap and practical when it comes to investment cases. I don't have a proven model to estimate commercial benefits from signing a worldwide football star (as I'm sure he will sell a lot of merch and drive social media engagement through the roof) thus cannot take that into account when evaluating potential transfers. £120m is more than our mandatory annual EBITDA. Considering the uncertainty around this season (record number of new PL player COVID infections last week) and the not-so-remote possibility to have a new hiatus, which would destroy revenue projections, I would never sanction such a transfer fee if I were in charge.
Putting into consideration the fact that winning the league doesn't really bring in that much MORE revenues. For example, two years ago (when City became champions) the first placed team took home only £6m more than the 4th placed (who also qualify for the CL).
I reailze there are additional benefits of being champions but in the world of corporate finance, Profit/Loss statements and business management, an over-investment of nearly £50m really isn't justified by the expected benefits.
I would be very surprised if Manchester United does any serious business this month. We don't have serious injury problems, have considerable depth in every position and are even considering selling and loaning out a few players. Also, why would Dortmund sell Haalad mid-season? Do you think his value will decrease until the summer? If anything, he will continue scoring goals, further proving his class. The summer transfer season will allow clubs to have a more realistic assessment of their financial situations and Dortmund can reasonably expect better returns from a potential bidding war. (unless someone really comes to blow other teams out of the water now with a £120m bid, which as I said, is highly unlikely)