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In Colombia for sure. Fox Sports Latin America was showing Serie A in in the 90s, so I'm sure Argentina, Chile, Uruguay etc were getting it, and Brazil as well. Plus, for example, while Asprilla was playing for Parma, we were getting all his Serie A matches. I'm sure other countries, especially Argentina, had special arrangements to see matches where their stars were playing also. Plus, all the sports center type shows in every South American would give massive coverage to Serie A as all these countries had their best players playing in Italy.
Fox Sports is cable TV in LatinAmerica, it isn't free, in UK it was shown on national TV for free.
Not many people had cable TV in the 90s in LatinAmerica and the world in general.
In my country only upper class neighborhoods in 3 cities had it back then, same goes for Internet...in terms of population, barely 10% could watch Serie A on cable TV.
Argentina was the exception, they aired some Serie A matches on national TV, but the coverage was very small, as they only cared about matches that featured argentinian players, which means they gave zero fecks about AC Milan and Juventus (best italian teams back then) as those teams did have zero argentinian players.
You perfectly know that argentinians don't care about teams that don't have argentinian players due to their ego, even the argentinian feed of ESPN has reduced its coverage of Barcelona after Messi left Catalunya, now they are giving way more coverage of Sevilla for Erik Lamela,Papu Gomez, and Lucas Ocampo.
The international reach of Serie A in 90s was super small compared to the PL now, it was a way less globalized world.
The Premier League peaked in the the perfect moment, a fully globalized world where most people can access to internet and cable.