A manager wearing a Suarez t-shirt to an interview is a PR disaster. Not playing players' and staffs' wages is a PR disaster. Having an actual transfer policy to not buying black players is a PR disaster, and probably more. Those things have actual impacts on how a football club is perceived and regarded in the long term.
Bunch of unsubstantiated news/rumors/tweets flying around the internet is not an PR issue. Nobody gives a feck, except for any fans love to read too much into this kind of shit and come out with conclusions for themselves.
Thiago fiasco? What fiasco? We never let out a beep about the player, all tabloids bullshit. We might or might not be in serious discussion with him, but at the end of the day, he chose to join his old coach and European champions instead of us. What's the shame in that? That we didn't throw enough money at him? That we didn't beg him hard enough to have his pity?
Handling the Rooney saga? What the feck did we do wrong? That we didn't beg him to shut his mouth and bend over backwards in every way he demands us to? Or we didn't just feck him off to Chelsea for two quids just to get rid of the problem?
The flight? Did we post it on our official website announcing the flight? It was reported by a media FFS, and even if it's true that Woodward is flying back for transfers, how the actual feck does it constitute us being clueless in any way?
Man, some people just want to watch the world burn.