About six years into his role here he started to believe his own hype and started to protect "Brand Moyes" before putting the club first. He promoted "plucky little Everton" and did everything possible through his own words and actions and those of his mutant servants like Phil Neville to undermine the club and paint himself as a hero fighting a rising tide.
He did it for so long that it eventually eroded everything that made him great - his passion, almost visceral hunger for improving and winning and being a success in the Premier League when he first arrived. By the time United came knocking, all that passion had gone - he believed he was incredible, that he could do no wrong. He walked into United, totally upended the backroom team with his own because 'Davey knew best'.
The net result was clear, and he never accepted his own failings. It was always someone or something else's fault.
I still have fond memories of when he arrived; the passion of his initial message, "The People's Club", that game against Fulham, the pure hope. All that now is a distant memory; the Moyes that exists now is a shell of its' former self.
I pity him. He's a rich man, but a humiliated one; a story of what could have been if he had stayed humble.