It's likely that Berrada's and Ashworth's duties had significant overlap. And it has been reported before that Ashworth wants to be the big man at a club. He had already fallen out with people at Newcastle. It's likely their duties, and personalities, clashed a lot. What also matters here is how much Ratcliffe's voice mattered, because if he just sacks people on a whim like that...
But I just don't see how could INEOS deem him essential, and spend so much time and money hiring him, to then sack him so quickly? I'm just struggling to understand the thought process on this and to me this is indication that there is no plan at all and they don't know what they are doing. They didn't have a clear vision on what the structure of the club will be, and vision is what this club sorely lacks. It's almost as if they heard there should be a DoF, typed "best DoF" in Google, and decided on the first result. Even ordinary people on this forum suspected there are too many cooks, but naturally everyone trusted the people used to building large organisations, even when there was proof that INEOS can't run football clubs. Well, now it turns out that is indeed the case. And at this level, you can't just shrug and say you made a mistake, especially considering how much money was spent on buying him out, paying his wages, then what I'm assuming is a decently sized severance package, while raising ticket prices because the club needs money.
I suppose it's better than sticking with something that's not working... but how can you trust people to have the necessary vision to turn this club around when they do something like this? And what now? Does the position get scrapped entirely and Wilcox and Berrada cover it between themselves? Or someone else gets hired? I was always on the fence about INEOS, leaning distrustful, and something like this doesn't convince me, but quite the opposite.
On a mostly unrelated note, though, I'd like it if Brailsford also wasn't here. I just don't understand what necessitates his presence at the club.