He's too unique
As for that ALS ice bath thing, what's the point of that idiocy? Saw it in facebook and my impression is that people either take the ice or pay a certain amount for ALS. Thing is, most either take the ice or ignore it (what I would do). Might work better with celebrities, but if no one refuses the ice bath what's the charity relevance of that? At least I saw a much more appealing spin-off where the challenge was delivering a bag with nice food to a homeless person instead of looking ridiculous doing something that isn't even that hard.
http://www.alsa.org/news/media/press-releases/ice-bucket-challenge-0818.html
"As of Monday, August 18, The ALS Association has received $15.6 million in donations compared to $1.8 million during the same time period last year (July 29 to August 18). These donations have come from existing donors and 307,598 new donors to The Association."
Seems very effective.