You can read the logic like a book. First off they're angry that we're shit and our transfer window is a shambles, and see Ratcliffe as our saviour. Then guys with more money come along and promise to buy us titles, and Ratcliffe is in the gutter.
It's not about retaining any last semblance of what we one were, but more about being and to brag that your team just spent £300m on such and such a player, whilst winning trophies galore. It'll be hollow as feck but some people just won't care. Each to their own I guess, but when I stood next to fellow reds singing about Chelsea taking Roman's money etc, I never thought that deep down, these guys were just jealous.