Greed, and not understanding how even the biggest brand name can't endure long-term without a 'product' (on the field, player acquisition and development and management), in this case) strategy. They think the 'brand' is unassailable and they'll still be eligible for whatever compromise version of the Super League they're hoping for in the next few years,, even if the club is midtable or worse. It's not even an Arsenal '4th place trophy' scenario where they plateaued for the sake of the stadium, given their cash-flow, but kept above water and had a generally sound player recruitment strategy. The Glazers have allowed the club to turn into shorthand for mismanagement, but they're not astute enough to pick up on the medium -term trends or the 'signalling' They don't have a proper value-mechanism because (a) they're aged nepobabies who've never had to prove or cultivate their intelligence and can hide behind corporate advisors -advisors whose expertise don't extend to sporting clubs as a whole; and (b) they personally don't understand football except through their flunkies and toadies and whatever sanitized versions of operations and 'progress' the likes of Murtough and ultimately Arnold, as the 'voice to the board', have had to provide..