This would be kind of valid if we are in the early 90's where TV revenues aren't that huge (due to accessibility in some parts of the world) and before social media is a thing. Nowadays you have content creators, let alone football clubs, earning millions from online presence, so to downplay non match going fans is stupid. Imagine making Apple products and services only available in the US, that'd be about similar. What if Spotify starts blocking countries and say "we are for locals only, your free accounts from other parts of the world don't matter to us", sounds ridiculous? indeed it is, just like how this thread is.
Those followers number do matter, those posts you don't care about from
@ManUtd actually matter. Imagine if United are only followed by match going fans on social media, that is a big chunk of money gone from sponsorships and more marketing money needed to reach out more people. Do you think during sponsorships deal the club representatives will show a pie chart and only highlighting about how many match going fans the club have annually? and why do you think they start putting highlights on Youtube to be available globaly? they didn't have to, after all if people need to sub to MUTV to watch highlights, it'll bring more revenue right? wrong. They do that and BTSports or other companies that have the rights to broadcast matches will just put it on YouTube for their own viewer counts, online presence and ultimately profits. Different era, different trends.
His point seems to be revolving around "stop voicing your opinion on social media about the take over if you aren't match going fans" which is silly. In the grand scheme of things, one tweet from a match going fan is no different than one tweet from a non match going fan. This guy needs to stop living in the past. As always, one who always moans about another people moaning is, ultimately no other than a moaner himself.