They were fast to decide on Berrada and Ashworth, that's true, but they were slow in the sense that they didn't get it over the line earlier. Berrada might be somewhat acceptable - he does start reasonably soon and let's be honest, as the CEO he is more or less the chief accountant, but he isn't the one needed to set the direction on the sports side. That's why I can live with that.
But I believe that Ashworth was a mistake. Identifying someone quickly is nice, but what does it help if he can't start working? I think INEOS should have thougt about an alternative, I don't think it's the right move to just wait for him this long.
It's true that speed doesn't guarantee success, but neither does being too slow. And arguably INEOS went gung-ho by deciding "Ashworth is going to be DoF" without being sure that he can join and without having an alternative ready in case it doesn't work out.
Ashworth being involved much is difficult. He is still under contract at Newcastle, so he contractually isn't allowed to work against Newcastle's interests. Everything he does for Manchester United would improve Manchester's situation against Newcastle, so he can't really do that. If he does and Newcastle can prove it, he will get into a lot of legal trouble with them. On top it would open the question if you really want someone to work for United who actively works against the interests of his employer. Would he do the same while being at United? I am also sure that there are some talks, but it's a fine line and I am sure that he is less involved currently than most people here hope.
So what did I expect? INEOS going for people who can set the club moving in the right direction quickly. They started talking about a (partial) takeover already during last year, so they should have had time enough to have some quality candidates that can slot into the club as soon as the takeover is done (or reasonably soon afterwards).